Company presentation
For all for good. Our company signature shows Bels commitment to champion healthier and responsible food for all. This mission engages 12,600 people every day in more than 30 countries to build a responsible and sustainable model. Our iconic and positive brands - The Laughing Cow, Babybel, Boursin - continuously reinvent themselves to offer healthy snacking to our consumers.
Do you want to join a company with an entrepreneurial spirit that places trust and accountability at the heart of its decisions? Are you daring, pragmatic, and determined? Come join us and measure the impact of your talent and energy in realizing an ambitious company project.
IWorkForAllForGood
Objective
The Senior Category Manager will lead all category management activities for the GoGo SqueeZ brand. In this role, you will play a critical part in driving Bels' business success by developing data-driven category insights, optimizing retail strategies, and collaborating with cross-functional teams to deliver impactful results.
Additionally, the Senior Category Manager will collaborate closely with retailers to shape the vision for the healthy snacking category, solidifying Bels' position as a trusted partner in category development.
Key Responsibilities :
- Category Leadership :
- Lead all category management activities for the GoGo SqueeZ brand, ensuring alignment with Bels' business objectives and retailer goals.
- Interpret business data to develop actionable, fact-based recommendations that support the achievement of sales and profit objectives for both Bels and its retail partners.
- Retail Execution :
- Perform planogram analysis and provide recommendations to maximize Bels' position on shelves, along with tailored suggestions for optimal assortments.
- Analyze promotional activities and recommend the best promotional mix, efficiencies, and ROI strategies to benefit both Bels and its retail partners.
- Progress Monitoring & Analytics :
- Track progress against retailer and Bels brand business objectives, recommending actions as needed to achieve goals.
- Develop KPI tracking reports and lead the use of all analytic tools to monitor performance.
- Leverage internal and external data sources, including Nielsen, Numerator, and retailer-specific platforms (IRI, Toolbox, LDIA, Retail Link), for actionable insights.
- Collaboration & Business Partnership :
- Partner closely with Key Account Managers to align on sales strategy and execution.
- Work with Revenue Growth Management (RGM) to evaluate promotion ROI and advise on annual promotional plans.
- Customize account/channel-specific sales presentations, combining category insights with retailer strategies.
- Collaborate with KAMs to provide forecast data for the S&OP process and support annual planning by conducting data analyses and identifying growth opportunities.
- Retailer Engagement :
- Prepare and present impactful business reviews with clear category recommendations to retailer category teams and senior management.
- Work in partnership with retailers to establish Bels as a trusted thought leader and partner in category development.
- Team Development & Leadership :
- Coach, supervise, and develop the Associate Category Manager under your leadership, ensuring alignment with company objectives and brand strategies.
- Lead recruitment, evaluation, training, and development plans.
- Provide ad-hoc analysis and support to other internal teams and senior management as needed.
Required skills and qualifications
- Minimum 5 years of experience in the CPG industry in a category management or related role.
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Strong analytical skills, able to synthesize information to develop insights.
- Excellent leadership and communication skills.
- Finance acumen, strategic thinking, analytical skills, and problem-solving abilities.
- Team player with effective interaction across cross-functional teams and organizational levels.
- Organized, able to manage deadlines and multitask effectively.
- Result-oriented, detail-oriented, with strong interpersonal skills.
- Proficiency in manipulating sales data and analyzing data using Nielsen, IRI, Retail Link, and other POS platforms.
- Excellent command of English; knowledge of French is an asset.
- Occasional travel for meetings and training.
Please note the masculine generic is used for ease of reading.
Required Experience : Manager
Key Skills : Abinitio, Aerospace Engineering, Corporate Relationship, Business Administration, Financial Reporting, Avionics
Employment Type : Temp
Experience : years
Vacancy : 1