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Customer Marketing Manager
Job summary
A dynamic tech company is looking for a Customer Marketing Manager to design and implement upsell and cross-sell campaigns. This remote position requires 6+ years of experience in B2B marketing, a successful track record in campaign development, and proficiency with marketing automation tools like HubSpot and Marketo. Responsibilities include managing customer newsletters and engaging programs to enhance customer involvement.
Qualifications
- 6+ years of experience in customer marketing, lifecycle marketing, or related B2B marketing role.
- Proven track record of developing successful upsell/cross-sell campaigns.
- Experience with marketing automation platforms.
Responsibilities
- Design and implement targeted upsell and cross-sell campaigns.
- Own the production and distribution of monthly customer newsletters.
- Plan and execute customer engagement programs.
Skills
Tools
A company is looking for a Customer Marketing Manager (REMOTE OK).
- Design and implement targeted upsell and cross-sell campaigns in collaboration with various teams
- Own the production and distribution of monthly customer newsletters and develop a content calendar
- Plan and execute customer engagement programs, including webinars and strategic touchpoint initiatives
- 6+ years of experience in customer marketing, lifecycle marketing, or related B2B marketing role
- Proven track record of developing successful upsell/cross-sell campaigns
- Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Data-driven approach with experience analyzing campaign performance and customer behavior
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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