Customer Marketing Manager

Arkose Labs, Inc.; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

A dynamic tech company is looking for a Customer Marketing Manager to design and implement upsell and cross-sell campaigns. This remote position requires 6+ years of experience in B2B marketing, a successful track record in campaign development, and proficiency with marketing automation tools like HubSpot and Marketo. Responsibilities include managing customer newsletters and engaging programs to enhance customer involvement.

Qualifications

• 6+ years of experience in customer marketing, lifecycle marketing, or related B2B marketing role.
• Proven track record of developing successful upsell/cross-sell campaigns.
• Experience with marketing automation platforms.

Responsibilities

• Design and implement targeted upsell and cross-sell campaigns.
• Own the production and distribution of monthly customer newsletters.
• Plan and execute customer engagement programs.

Skills

Customer marketing

Lifecycle marketing

Campaign development

Project management

Data analysis

Tools

HubSpot

Marketo

Pardot

Job description

A company is looking for a Customer Marketing Manager (REMOTE OK).

Key Responsibilities

• Design and implement targeted upsell and cross-sell campaigns in collaboration with various teams
• Own the production and distribution of monthly customer newsletters and develop a content calendar
• Plan and execute customer engagement programs, including webinars and strategic touchpoint initiatives

Required Qualifications

• 6+ years of experience in customer marketing, lifecycle marketing, or related B2B marketing role
• Proven track record of developing successful upsell/cross-sell campaigns
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Data-driven approach with experience analyzing campaign performance and customer behavior