Strategic Marketing Campaign Architect

Equitable Life of Canada; Southwestern Ontario; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading mutual insurance company in Southwestern Ontario is seeking a Marketing Campaign Strategist to develop and execute integrated marketing strategies. The role involves overseeing digital campaigns across multiple channels, collaborating with teams to enhance brand presence, and utilizing analytics to optimize performance. Candidates should have a bachelor's degree and at least 5 years of digital marketing experience. This hybrid position offers career growth, competitive rewards, and a commitment to employee well-being.

Benefits

Career growth opportunities

Employer-paid benefits

Competitive vacation

Flexible work-life balance

Qualifications

• 5 years of experience in digital marketing, preferably in a mid-level strategist or campaign management role.
• Proven experience developing and executing multi-channel digital campaigns.
• Hands-on experience with ad platforms and analytics tools.

Responsibilities

• Develop an integrated paid digital marketing strategy and campaign-level strategies.
• Implement and optimize end-to-end digital campaigns across various channels.
• Establish key performance indicators (KPIs) and report campaign results.

Skills

Digital marketing strategy

Campaign execution

Analytical skills

Project management

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Power BI

Job description

A leading mutual insurance company in Southwestern Ontario is seeking a Marketing Campaign Strategist to develop and execute integrated marketing strategies. The role involves overseeing digital campaigns across multiple channels, collaborating with teams to enhance brand presence, and utilizing analytics to optimize performance. Candidates should have a bachelor's degree and at least 5 years of digital marketing experience. This hybrid position offers career growth, competitive rewards, and a commitment to employee well-being.