Senior/Experienced Product Designer

trophi.ai; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A gaming AI coaching company in Toronto is seeking a Product Designer to lead the design process and collaborate with teams to enhance user engagement. The ideal candidate has over 4 years of experience in gaming or B2C SaaS product design. This role allows hybrid work—2-3 days in the office—within a high-impact team focused on AI-driven gaming solutions.

Qualifications

• 4+ years designing consumer products in gaming or B2C SaaS.
• Balance qualitative research and quantitative insights.
• Ability to connect user goals with business outcomes.
• Comfortable with ambiguity and fast changes.
• Experience mentoring designers.

Responsibilities

• Lead product design from discovery to prototypes.
• Partner with teams to run user testing and analyze data.
• Define company's visual identity and interaction patterns.
• Find opportunities to improve user engagement.

Skills

Product design experience in gaming or B2C SaaS

Data-informed decision making

Systems thinking

Self-starter and resourceful

User focused

Clear communication skills

Understanding of AI features

Mentorship experience

Job description

Overview

What we’re doing: We’re building the AI powered coaching platform that transforms how gamers learn, compete, and win. Backed by a16z, we’re already live in 5 titles with 100K+ users and rapidly expanding into new games, hardware partnerships, and SDK integrations.

What you’ll do

• Lead end-to-end product design from discovery and flows to polished prototypes and user testing.


• Turn ambiguous ideas into cohesive UX that drives core business outcomes around activation, retention and onboarding (First session clarity, engagement loops etc)


• Partner with product and data science to run lightweight usability testing, interpret activation and retention funnels, and use insights to iterate quickly.


• Obsess about impact, first on onboarding, first session clarity, and engagement loops.


• Build and own our design system for speed and consistency across surfaces


• Work with product, engineering, and data science to ship high quality experiences quickly


• Find opportunities to improve onboarding, engagement loops, and aha moments


• Define trophi.ai’s visual identity and interaction patterns as we scale


• Play and test. Use our products inside real games starting with sim racing and Rocket League and validate AI integrated UI


• Build deep customer empathy through research, interviews, and immersing yourself in the problem space

Skills you’ll bring

• Track record of excellence with 4+ years designing consumer products in gaming or B2C SaaS


• Data-informed decision making. You balance qualitative research and quantitative insights to make better design decisions. You know when to test, when to measure, and when to ship.


• Systems thinking. You connect user goals, flows, and business outcomes


• Scrappy Self starter. You are resilient, resourceful (Leverage AI in workflows), and comfortable with ambiguity and fast change


• User obsessed. You balance testing, behavior data, and good judgment


• Clear communicator who can explain trade offs and decisions across teams


• Working knowledge of AI features and how to design user friendly ML applications


• Experience mentoring designers and raising the quality bar across a product team.

You WILL NOT enjoy this role if

• You want pixel-perfect specs before starting; you’ll need to make judgment calls.


• You focus purely on visual polish and avoid thinking deeply about user flows and systems.


• You struggle when requirements are ambiguous; you’ll be expected to create clarity.


• You want a large design team to lean on; this is a high-ownership role where you set the bar. You don’t like being scrappy.


• You need step-by-step instructions instead of proposing solutions and trade-offs.

About us

Founded in St. John’s, NL, trophi.ai is building industry-leading technology in eRacing and eSports. Today, we’re focused on AI coaching for gaming (F1 Series, Rocket League, Assetto Corsa, iRacing, etc.), and more, but our ambition is to build AI coaching for all sports, eSports and the real world, and help over a billion people realize their potential. Raised $12M from Tier 1 VCs such as Calm Ventures, and A16z

If you’re looking to work at a disruptive company and fundamentally change the future of sports and performance, welcome to trophi.ai. Hybrid, 2-3 Days in Office