Senior Creative Strategist

BM Digital; Toronto; Remote; CAD 75,000 - 165,000; Full time

Job summary

A digital creative agency is seeking a Creative Strategist to manage the video production process for various brands. The ideal candidate will have over 5 years of relevant experience, strong analytical skills, and the ability to communicate complex ideas clearly. This role offers a full-time, remote position with an annual salary range of $55K–120K USD, including performance bonuses.

Qualifications

• 5+ years of relevant experience in a creative or marketing role.
• Experience with paid social or Direct Response marketing.
• Ability to learn quickly and execute new skills.

Responsibilities

• Create performance ads that contribute to client revenue growth.
• Utilize data and creative insights to inform strategies.
• Work collaboratively to produce impactful videos.

Skills

Creative strategy formulation

Data analysis

Excellent communication skills

Project management

Understanding of social media platforms

Tools

Facebook Ads Manager

TikTok Ads Manager

Google Suite

Job description

About the role:

About the role:

We are currently hiring Creative Strategists to manage the creative production process for our portfolio of brands at BM Digital. As a Creative Strategist, you will be responsible for managing the entire video production and iteration process end-to-end, from concept to scriptwriting to live testing on TikTok, Facebook, Instagram, YouTube and Google Ads.

Creative Strategists are the storytellers behind each video ad. This person is creative and analytical: they must be able to communicate a clear message through short form video and determine the best ways to vary content for different audiences. They will utilize both video and written language to craft compelling stories out of raw footage. They work alongside content creators and video editors but should have a demonstrated proficiency with visual communication and pacing.

About us:

BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:

• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO

We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $200M in annual media spend and drives meaningful bottom-line impact for our partners.

BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.

Responsibilities:

You will create performance ads that convert to client revenue growth by:

• Utilizing data, research, and creative insights to formulate effective creative strategy
• Analyzing data in platforms like Atria, Meta Ads Manager and TikTok Ads Manager
• Performing consumer, product, and competitor research using basic tools/resources
• Collaborating with Post-Production, Production, and your Creative Strategy Lead to produce videos
• Writing scripts and copy for video, static image ads, email campaigns.
• Ensuring visuals match creative strategy outlined for the ad
• Giving feedback that aligns to the creative strategy of the ad
• Executing on feedback given by your Creative Strategy Lead
• Analyzing the results of creative tests and utilizing this analysis to iterate
• With oversight from your Creative Strategy Lead, responsible for weekly strategic account planning
• Identifying top-performing concepts within accounts using data and creative analysis
• Identifying effective concepts/trends in the social media ecosystem

Required Skills And Qualifications:

• 5+ years of relevant experience
• Paid social or Direct Response experience (work/writing samples are a big plus)
• Able to learn from training/examples and quickly execute new skills
• Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
• Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
• Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
• Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
• Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
• Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
• Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices

Additional details:

• This is a full-time, remote position
• The annual compensation range is $55K-120K USD, which includes base and performance bonus