Product Marketing Manager

Gorgias; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading SaaS platform in Toronto is seeking a Product Marketing Manager to drive the go-to-market strategy for their AI Agent and customer experience products. The ideal candidate will focus on developing impactful messaging and sales enablement assets while collaborating with cross-functional teams. This role demands 3-6 years of product marketing experience, especially within high-growth SaaS or e-commerce environments. A data-driven mindset and understanding of the e-commerce ecosystem are essential. This position offers a creative yet analytical atmosphere to influence product adoption and expansion.

Benefits

Access to premium AI tools

Inclusive work environment

Professional development budget

Qualifications

• 3–6 years in Product Marketing at a high-growth SaaS or e-commerce tech company.
• Experience driving GTM for new product features, especially around AI or automation.
• Deep understanding of the ecommerce ecosystem (Shopify, Klaviyo, ReCharge, etc.).

Responsibilities

• Develop clear, differentiated positioning and messaging for AI Agent.
• Lead go-to-market execution for product launches.
• Create compelling sales enablement and product education assets.

Skills

Product Marketing experience

Storytelling

GTM execution

Ecommerce ecosystem understanding

Data-driven insights

Hands-on execution

Cross-functional collaboration

Job description

We believe conversations will become the #1 way to shop.

At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re‑engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift.

Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before.

To win, we focus relentlessly on:

• Quality: conversations that feel authentic and on‑brand.
• Experience: effortless shopping from chat to checkout.
• Re‑engagement: personal, 1‑1 dialogue instead of noisy marketing.

The opportunity is massive. As AI reshapes how people buy, Gorgias is building the foundation for the next decade of e‑commerce, where every brand has its own intelligent agent and every customer feels understood.

Join us to make Conversational Commerce real.

🚀 About the Role

Gorgias is looking for a Product Marketing Manager to own the go‑to‑market strategy for our AI Agent and broader customer experience (CX) products. This role is critical in reshaping how our most powerful features are perceived, adopted, and monetized, especially by revenue‑focused e‑commerce brands.

You’ll lead cross‑functional launches, develop high‑impact messaging, and create enablement and content programs that drive awareness, trial, and expansion. You’ll also be tasked with elevating the perception of our AI product, using both brand and product marketing tools.

This is a high‑impact, hands‑on role for someone who can turn strategy into execution and has a strong creative and analytical lens.

🧠 What You’ll Do

• Develop clear, differentiated positioning and messaging for AI Agent and expanding product suites beyond CX.
• Lead go‑to‑market execution for product launches, collaborating with Product, Brand, Lifecycle, and Sales.
• Work closely with Product to shape roadmap priorities with customer and market insights, especially around AI capabilities.
• Create compelling sales enablement and product education assets (decks, one‑pages, messaging docs).
• Partner with the Education team to deliver internal and external enablement for GTM teams and customers.
• Collaborate with Demand Gen and Brand to produce the right content for the right channels: playbooks, videos, landing pages, blogs, etc.
• Drive competitive analysis and win/loss programs to strengthen our market positioning.
• Translate insights into actionable marketing strategies that improve adoption and expansion.
• Own narrative consistency across web, campaigns, sales conversations, and customer onboarding.
• Own the KPIs tied to adoption, activation, and expansion for your product areas.
• Be the voice of the e‑commerce merchant—ensuring all messaging aligns with their day‑to‑day reality.

✅ What We’re Looking For

• 3–6 years in Product Marketing at a high‑growth SaaS or e‑commerce tech company.
• Strong storytelling chops, you can make technical products resonate emotionally and practically. You control the brand voice.
• Experience driving GTM for new product features, especially around AI or automation.
• Proven track record of reframing product narratives to improve perception and drive growth.
• Deep understanding of the ecommerce ecosystem (Shopify, Klaviyo, ReCharge, etc.).
• Creative but data‑driven, you use insights to drive messaging, not just gut instinct.
• Comfortable with hands‑on execution, from writing briefs to building slides and running launches.
• Cross‑functional team player who thrives in a scrappy, high‑ownership environment.

AI at Gorgias
At Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola, Cursor & others) and an annual L&D budget to explore new ones.

The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company‑wide standups, now practically AI demo sessions.

We see AI not as a replacement for creativity or empathy, but as a multiplier, helping us move faster, think deeper, and serve customers better.

AI use in Recruiting at Gorgias

We use AI tools to assist in managing and assessing applications, with human oversight at every stage.

Diversity & Inclusion at Gorgias

We’re committed to creating an inclusive environment where everyone can thrive. We welcome applicants from all backgrounds, experiences, and perspectives because diverse teams drive innovation and better decision‑making.

If you need accommodations during the application or interview process, please contact us at [e-mail].