Marketing Program Strategist, AECO

Autodesk; Toronto; On-site; CAD 75,000 - 95,000; Full time

Job summary

Une entreprise de logiciels de conception recherche un spécialiste du marketing agile pour superviser la stratégie et l'exécution d'initiatives dans le secteur AECO. Le candidat idéal possède une solide expérience en stratégie de programme et en gestion de campagne avec une forte attention aux détails. Ce rôle implique de travailler avec des équipes interfonctionnelles pour promouvoir le portefeuille d'Autodesk et nécessitera d'excellentes compétences en communication et en organisation.

Qualifications

• Baccalauréat ou expérience équivalente.
• Plus de 5 ans d'expérience dans la stratégie de programme ou gestion de campagne.

Responsibilities

• Représentant AECO pour les partenariats de marque stratégiques.
• Gérer les communications quotidiennes avec les agences.
• Construire un cadre de mesure et une stratégie de balisage.
• Collaborer avec les équipes pour gérer les expériences événementielles.
• Identifier les opportunités de croissance pour les audiences clés.

Skills

Expérience B2B

Analyse

Résolution de problèmes

Travail d'équipe

Organisation

Education

Baccalauréat ou expérience équivalente

Job description

La division Architecture, ingénierie, construction et exploitation (AECO) d'Autodesk recherche un spécialiste du marketing agile pour superviser la stratégie, la planification et l'exécution des initiatives menées par l'industrie. En tant que stratège de programme, vous travaillerez en collaboration avec des équipes interfonctionnelles (notamment les équipes chargées de la marque, de la stratégie industrielle, du marketing produit, du contenu, des médias payants, des ventes et de l'analyse) afin de promouvoir efficacement la notoriété et l'adoption du portefeuille Autodesk.

Responsabilites

• AECO representative for strategic brand partnerships including LA28 and NFL (Patriots, Browns):

• Lead day-to-day communication with agencies and oversee contracted partnership deliverables including content, digital ads, in-stadium branding, and product-usage mandates

• Build and implement a measurement framework and tagging strategy to accurately track opportunities and ROI

• Partner with brand to build a creative playbook to ensure all assets are on-brand and content strategy including building a story around venues

• Collaborate with events and sales to manage all hospitality and event experiences

• Oversee strategy and planning for AECO integrated marketing plans (construction focus):

• Partner with brand to represent the AECO industry throughout planning, development, and launch of Autodesk’s core brand campaign

• Foster a deep partnership with product, sales, and customer advocacy teams to guide how product features, UI, and industry trends connect to brand creative and messaging

• Identify growth opportunities for key audiences using data and insights to guide campaign structure, positioning, KPIs and launch timing. Includes collaboration with sales and product to align marketing strategy with sales priorities and product fit/readiness

• Oversee the roadmap of all cross-functional activities tied to your program including digital media, events, and content, and develop a cohesive, shared plan across teams with launch timelines

• Partner with functional teams to build an optimal channel mix and promotional plan using historical performance data and customer insights (e.g., consumption, behavioral)

• Oversee measurement and optimization of program activities:

• Lead implementation of measurement studies and tagging structure

• Partner with MOPs to ensure all programs, and corresponding campaigns, follow a consistent tagging structure, and build out reporting dashboards

• Pull performance reports and send regular communications on program performance and learnings to the extended marketing team and key stakeholders

• Provide POVs on new marketing trends and identify test and learn opportunities

Qualifications minimales

• Bachelor’s degree or equivalent experience
• Plus de 5 ans d'expérience dans la stratégie de programme, la gestion de campagne ou un poste similaire

Qualifications souhaitées

• Expérience en B2B souhaitée
• Esprit analytique
• Rigueur, souci du détail et capacité à résoudre rapidement les problèmes
• Esprit d'équipe, attitude professionnelle et coopérative, proactivité et enthousiasme à apporter des idées et des réflexions
• Sens aigu de l'organisation, capacité à respecter des délais serrés et à gérer plusieurs projets simultanément

Position Overview

The Autodesk Architecture, Engineering, Construction, and Operations (AECO) organization is seeking an agile marketer to oversee strategy, planning, and execution for industry-led initiatives. As a Program Strategist, you will partner with cross-functional teams – including brand, industry strategy, product marketing, content, paid media, sales, and analytics – to effectively drive awareness and adoption of the Autodesk portfolio. The ideal candidate is detail-oriented, pragmatic, and has a strong understanding of the marketing ecosystem.

Responsibilities

• AECO representative for strategic brand partnerships including LA28 and NFL (Patriots, Browns):
• Lead day-to-day communication with agencies and oversee contracted partnership deliverables including content, digital ads, in-stadium branding, and product-usage mandates
• Build and implement a measurement framework and tagging strategy to accurately track opportunities and ROI
• Partner with brand to build a creative playbook to ensure all assets are on-brand and content strategy including building a story around venues
• Collaborate with events and sales to manage all hospitality and event experiences
• Oversee strategy and planning for AECO integrated marketing plans (construction focus):
• Partner with brand to represent the AECO industry throughout planning, development, and launch of Autodesk’s core brand campaign
• Foster a deep partnership with product, sales, and customer advocacy teams to guide how product features, UI, and industry trends connect to brand creative and messaging
• Identify growth opportunities for key audiences using data and insights to guide campaign structure, positioning, KPIs and launch timing. Includes collaboration with sales and product to align marketing strategy with sales priorities and product fit/readiness
• Oversee the roadmap of all cross-functional activities tied to your program including digital media, events, and content, and develop a cohesive, shared plan across teams with launch timelines
• Partner with functional teams to build an optimal channel mix and promotional plan using historical performance data and customer insights (e.g., consumption, behavioral)
• Oversee measurement and optimization of program activities:
• Lead implementation of measurement studies and tagging structure
• Partner with MOPs to ensure all programs, and corresponding campaigns, follow a consistent tagging structure, and build out reporting dashboards
• Pull performance reports and send regular communications on program performance and learnings to the extended marketing team and key stakeholders
• Provide POVs on new marketing trends and identify test and learn opportunities

Minimum Qualifications

• Bachelor’s degree or equivalent experience
• 5+ years’ experience in program strategy, campaign management or related role

Preferred Qualifications

• B2B experience preferred
• Analytical thinker
• Diligent with a strong attention to detail and ability to resolve problems quickly
• Team-oriented; professional and cooperative attitude; proactive and excited to contribute ideas and thoughts
• Highly organized; ability to meet tight deadlines and handle multiple projects simultaneously