DIGITAL ACQUISITION SPECIALIST

LaSalle College; Montreal; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading educational institution in Montreal is seeking a Digital Acquisition Specialist to manage and optimize digital advertising campaigns across various platforms. The position requires 3 to 5 years of experience in digital marketing and a strong proficiency in both French and English. This is a permanent, full-time, hybrid position offering competitive benefits and a focus on equal employment opportunities.

Benefits

Group insurance

Retirement Savings Plan

Health and wellness program

Qualifications

• Minimum of 3 to 5 years of relevant experience in managing digital advertising campaigns.
• Strong understanding of analytics and reporting tools.
• Experience in conversion optimization and digital performance monitoring.

Responsibilities

• Plan, execute and optimize advertising campaigns on Google Ads, Meta Ads and TikTok Ads.
• Implement acquisition and remarketing strategies.
• Define, monitor and analyze KPIs and produce regular reports.

Skills

Managing digital advertising campaigns

Google Ads proficiency

Meta Ads proficiency

Analytics and reporting tools

Conversion rate optimization

Fluency in French

Professional English proficiency

Tools

Google Analytics

Power BI

TikTok Ads Manager

Job description

Overview

As a Digital Acquisition Specialist, and under the supervision of the Digital Acquisition Manager, you will be responsible for designing, managing and optimizing digital advertising campaigns on Google Ads, Meta Ads, TikTok Ads and other platforms. Your main objective will be to generate qualified leads, increase awareness and maximize the performance of our marketing actions. You will work closely with the content, design, data and CRO teams to ensure consistent and effective campaigns, aligned with our acquisition objectives.

Responsibilities

• Plan, execute and optimize advertising campaigns on Google Ads, Meta Ads and TikTok Ads;
• Implement acquisition and remarketing strategies adapted to the different user journeys;
• Define, monitor and analyze KPIs (CPC, CPL, CPA) and produce regular reports with recommendations;
• Collaborate with the CRO team to improve the efficiency of landing pages and optimize conversion rates;
• Work with the content and design team to develop high-performance ads (text, visuals, videos);
• Perform A / B testing (audiences, messages, formats) to continuously improve performance;
• Ensure constant monitoring of new advertising trends and best practices in paid media;
• Contribute to international projects in collaboration with several campuses in the network.

Requirements

• Minimum of 3 to 5 years of relevant experience in managing digital advertising campaigns;
• Proficiency in Google Ads, Meta Business Manager, TikTok Ads Manager and LinkedIn Ads;
• Strong understanding of analytics and reporting tools (Google Analytics, Segment, Power BI, etc.);
• Experience in conversion optimization (CRO) and digital performance monitoring;
• Fluency in the French language (oral and written);
• Proficiency in the English language at a professional level (oral and written);
• Fluency in the Spanish language (an asset).

This role involves frequent interactions with internal and external customers and partners on a national and global scale. Professional proficiency in English is therefore a requirement for this role.

Benefits

• Permanent full-time position;
• Hybrid position;
• Group insurance, including EAP and telemedicine;
• Retirement Savings Plan;
• Health and wellness program.

LCI Education subscribes to an equal access to employment program and members of the targeted groups, namely women, people with disabilities, Indigenous people, visible minorities and ethnic minorities are encouraged to submit their applications. If you are a person with a disability, you can receive assistance with the screening and selection process upon request.