Grupo QuintoAndar | B2C Marketing Specialist - Classifieds

QuintoAndar; São Paulo; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading real estate firm in São Paulo is seeking a B2C Marketing Specialist for their Brazilian Classifieds brands. This role involves leading brand strategy, managing campaigns, and collaborating with teams to ensure brand alignment. The ideal candidate has solid marketing experience and excellent communication skills, and will thrive in a dynamic environment with a focus on results.

Serviços

Profit sharing

Health insurance

Life insurance

Childcare subsidy

Home office allowance

Employee assistance program

Extended parental leave

Qualificações

• Solid marketing experience within a company (client/advertiser side).
• Proven experience managing brand campaigns, including briefing, execution, and results tracking.
• Excellent communication skills, stakeholder management, and strategic thinking.

Responsabilidades

• Develop brand campaign briefs with clear objectives and creative direction.
• Manage relationships with creative agencies and internal teams.
• Track brand and media KPIs for actionable insights.

Conhecimentos

Brand management

Integrated communications

Stakeholder management

Digital marketing

Proactive & organized

Descrição da oferta de emprego

About Grupo QuintoAndar

We are Grupo QuintoAndar, the largest real estate ecosystem in Latin America. Guided by a shared purpose of helping people love where they live, we have a diversified portfolio of brands and solutions across different countries in Latin America, covering all phases of the housing journey. We also have a Technology Hub in Portugal, developing technology and innovation to transform and enhance the overall living experience.

With the support of a world‑class team of investors and advisors, including Kaszek, Qualcomm, General Atlantic, and SoftBank, Grupo QuintoAndar is currently valued at over USD 5.1 billion and continues to grow year over year.

Location & Hybrid Work Model (for hybrid positions)

Our team follows a “hybrid” model, requiring in‑person attendance at our office located in São Paulo, once per week.

Hiring Process Stages

The stages of our hiring process are designed to assess your experience and allow you to meet our teams and explore career opportunities. They are structured as follows:

• People interview
• Case
• Offer

About the Team

The LATAM Classifieds Marketing team leads the brand and communication strategy across six countries (Argentina, Mexico, Peru, Ecuador, Panama, and Brazil) for QuintoAndar Group’s Classifieds brands. We manage some of the region’s most relevant property portals, including Zonaprop (AR), Inmuebles24 (MX) and Urbania (PE). This position focuses specifically on Imovelweb and Wimoveis, our Brazilian Classifieds brands, and plays a key role in ensuring their growth and leadership in one of the most competitive real‑estate markets in Latin America.

We’re looking for a marketing professional with solid experience in brand management and integrated communications, capable of owning end‑to‑end execution — from strategy to on‑the‑ground delivery. The person in this role must operate with a high degree of autonomy, navigate complex stakeholder environments, and have the curiosity and drive to deeply understand the business and its market dynamics.

About the Role

The B2C Marketing Specialist – Classifieds will lead the 360° brand and communication strategy for our Brazilian Classifieds brands (Imovelweb and Wimoveis). This includes planning, developing, and implementing regional and local campaigns across all media (TV, OOH, Digital, Social Media), ensuring the correct use of brand guidelines and alignment with both the LATAM regional strategy and Brazil’s local portfolio of brands and products.

The role also includes day‑to‑day management of social media channels, coordination with the internal media team and external creative agencies, and close collaboration with B2B Marketing and Performance teams. Additionally, the Specialist will be responsible for local DME (Direct Marketing Expense) execution and will contribute to consumer and market insight analysis to inform brand decisions.

Responsibilities

• Develop brand campaign briefs, ensuring clear objectives, creative direction, and alignment with the company’s overall strategy.
• Manage relationships with creative agencies, production companies, Social Media Agency and the internal creative team, from concept to final delivery of assets.
• Act as an orchestrator of 360° campaigns, connecting areas such as Content, Media, PR, Product and B2B Marketing.
• Actively participate in the production of large‑scale campaigns, events, and sponsorships, ensuring consistency with brand codes and guidelines.
• Control and monitor production and media budgets, ensuring efficiency and resource optimization.
• Track brand and media KPIs, translating results into actionable insights to improve communication efforts.
• Ensure full compliance with brand guidelines across all deliverables and touchpoints.

Requirements

• Solid marketing experience within a company (client/advertiser side).
• Proven experience managing brand campaigns, including briefing, execution, and results tracking.
• Experience working with advertising agencies, production houses, and internal creative teams.
• Experience managing production budgets and monitoring media investments.
• Understanding of brand KPIs (e.g., awareness, consideration, preference) and media metrics (e.g., reach, frequency, CTR, CPM).
• Proactive, organized, collaborative, and results‑driven profile, with the ability to handle multiple projects simultaneously.
• Excellent communication skills, stakeholder management, and strategic thinking applied to daily work.
• Advanced English; Spanish is a plus.

Important – Benefits

• Profit sharing
• Variable compensation (For Commercial Positions Only)
• Health insurance
• Life insurance
• Childcare subsidy and Atypical Parenthood subsidy
• Home office allowance
• Employee assistance program (mental health, social, legal, and financial support)
• Extended parental leave
• Day off on birthday, Mother’s Day, and Father’s Day
• Benefits Club (discounts on everyday services)
• Discounts at educational institutions

Diversity & Inclusion at Grupo QuintoAndar

We value diversity and want everyone to feel welcome here, regardless of their age, gender identity, sexual orientation, race, color, ethnicity, origin, disability, religion, or any other characteristic. All our job openings are open to all individuals!

For affirmative action roles, certain demographic data may be used to verify alignment with the target audience and, if appropriate, for elimination purposes. For non‑affirmative action roles, the data will be used anonymously to monitor and improve inclusion practices and will have no impact on your application.

Privacy and Data Protection

The Grupo QuintoAndar operates in compliance with privacy and data protection laws, including, but not limited to, the Brazilian General Personal Data Protection Law (LGPD) (Law No. 13,709/2018), and ensures the security of your data. To learn more, please access our Privacy Notice for Candidates. For questions or to exercise your rights as a data subject, please contact us through our Service Channel.