Ux Content Writer

Ourritual; Gauteng; Hybrid; ZAR 300 000 - 400 000; Full time

Job summary

A leading health and wellness company in South Africa is seeking a UX Content Writer to enhance user interactions through clear and empathetic content. The role involves creating in-product copy, onboarding flows, and collaborating with cross-functional teams. Ideal candidates will have 3-5 years of experience in UX writing and possess strong skills in tools like Figma and Amplitude. This position offers an opportunity to shape user experiences in an innovative environment.

Benefits

Creative work environment

Opportunity to work with AI tools

Flexible working hours

Qualifications

• Native-level English writing and editing skills are required.
• Excellent communication skills in cross-functional settings.
• Experience writing directly in design tools like Figma is necessary.

Responsibilities

• Write and iterate on user-focused microcopy across the product.
• Map onboarding flows to enhance user understanding and reduce friction.
• Collaborate with cross-functional teams to integrate user data into content design.

Skills

Empathy

Collaboration

Content strategy

Analytics interpretation

Proficiency in Figma

Education

3-5 years in UX writing or content design

Tools

Figma

Amplitude

Jira

Job description

About OurRitual

At OurRitual, we believe smart, empathetic content is the glue between product and people.

As we grow our member and expert experiences, we're looking for a UX Content Writer who brings voice, clarity, and coherence to every screen, message, and interaction.

You’ll shape how members communicate with our product - making it feel human, supportive, and intuitive.

You’ll join a team that values clarity, experimentation, AI‑assisted workflows, and rapid iteration, where content is treated as a core part of the product experience.

What You’ll Do

You’ll own in-product content end to end, from wireframes to launch, helping members feel confident, connected, and understood through clear, purposeful copy.

Areas of Responsibility

Feature Microcopy & UX copy

Write and iterate on copy for screens, dialogs, tooltips, empty / error states, button labels, and help text.

Ensure clarity, tone, and consistency across features, leveraging generative tools to explore and validate copy variants.

Annotate and deliver copy in Figma or via Jira / GitHub with concise rationale; integrate content patterns into the design system where appropriate.

QA copy in staging to ensure accuracy, context, and localization readiness.

Onboarding, flows & journeys

Map and write onboarding and in-product flows that build understanding and confidence.

Craft messaging that reduces friction, clarifies outcomes, and drives activation.

Use behavioral data, analytics tools (Amplitude, Buildbetter), and experimentation frameworks to refine flows and messaging.

In-product guidance & education

Design and write contextual education : walkthroughs, tooltips, nudges, guides.

Partner with Product, Design, AI / ML, and Engineering to embed the right level of support in the right place, including AI-generated guidance or adaptive flows when appropriate.

CRM & messaging touchpoints

Write notifications, in-app banners, push, and email copy tied to product actions or milestones.

Maintain consistent voice and narrative across product + CRM channels.

Leverage AI to personalize CRM and messaging touchpoints, using behavioral data to tailor notifications and dynamically segment audiences.

Consider AI-personalized copy variations, integrate with Growth & Data to run A / B and multivariate tests, and iterate based on results.

Content systems & governance

Maintain and evolve OurRitual's style guide, voice, tone, and content standards.

Conduct ongoing audits for consistency, tone drift, and localization readiness, including automated auditing tools where useful.

Define reusable content patterns for common UI components, integrating with the design system and ensuring i18n / l10n scalability.

Help shape AI-driven content ops (e.g., prompt libraries, generative components, automated content evaluation).

Collaboration & process

Work closely with Designers, PMs, Engineers, Data, AI, and Growth teams throughout feature lifecycles.

Participate in reviews, planning, and retros; provide content input early in wireframes and prototypes.

Partner with analytics and experimentation teams to design and interpret tests, and with AI teams to incorporate prompt design and generative workflows into cross‑functional processes.

Encourage use of AI‑assisted writing tools to generate microcopy variants at scale and adapt in real time based on sentiment and behavioral data.

Who You Are

Craft-Driven & Empathetic

You write with clarity, empathy, and purpose, guiding people, not just labeling buttons.

Collaborative & Cross-Functional

You partner effectively with Product, Design, Engineering, AI, Data, and Ops teams.

Hands‑On & Action‑Oriented

You're proactive, take ownership, and enjoy seeing work through from context‑gathering to QA.

A Systems Thinker

You spot patterns, maintain consistency, and design content that scales across platforms, locales, and modalities.

Curious, Data‑Aware & Experimentation‑Oriented

You use analytics, user behavior, and experiments to improve clarity, conversion, and user confidence.

AI‑Forward & Adaptive

You're comfortable exploring AI tools, generating and validating variants, and working within emerging content ops frameworks.

Experience & Requirements

Native‑level English writing and editing skills ‑ must.

3–5 years in UX writing, content design, or product writing.

Portfolio showcasing strong in-product copy (microcopy, onboarding, guidance, error states).

Solid understanding of UX principles, user flows, design systems, and UI components.

Experience writing directly in Figma or similar tools.

Experience collaborating with Data, AI / ML, and Growth teams on experiments (A / B, multivariate, behavioral insights).

Familiarity with AI-assisted writing workflows, prompt design, and generative content tools.

Comfort working with analytics platforms (Amplitude, Segment, LaunchDarkly) and interpreting results.

Excellent communication skills in cross‑functional settings.

Comfort working remotely and asynchronously.

Nice to Have

Localization / internationalization experience across multiple languages.

Healthtech, wellness, or coaching product experience.

CMS or content automation experience.

Conversational design, emotion‑driven UX, or multi‑modal content (voice, chat).