Technical LED Sales Representative

First Technology Pty Ltd; Wes-Kaap; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading technology solutions provider in South Africa is in search of a Technical LED Sales Representative. This role requires in-depth knowledge of LED technology and strong sales skills to engage key clients with tailored solutions. Candidates should have at least 5 years of proven experience in technical sales, particularly in the audio-visual industry, combined with excellent communication skills. An understanding of Direct View LED technology and networking is essential. A valid driver's license is also mandatory.

Qualifications

• 5 years of proven experience in technical sales, preferably in the audio visual or LED display industry.
• Strong understanding of Direct View LED technology and networking.
• Excellent communication skills for presenting complex information.

Responsibilities

• Identify and qualify new business opportunities and generate leads.
• Present and demonstrate LED products to attract customer interest.
• Negotiate terms and contracts to close deals satisfactorily.
• Maintain excellent after-sales support and customer relationships.

Skills

Problem-solving skills

Analytical skills

Organizational skills

Time management

Technical sales

Education

Diploma / Degree in a technical field

Tools

Novastar software

Networking systems

Job description

Job Purpose

The Technical LED Sales representative will utilize their expertise in LED screen technology and avalable provenési sales skills to actively target and engage key clients, offering tailored solutions that meet specific needs. With a deep understanding of Direct View LED screens, networking, and related software, the individual will drive product demonstrations, identify customer requirements, and close high‑value deals. Success in this role will require strong relationship‑building abilities, a consultative sales approach, and the ability to stay ahead of industry trends. The role demands collaboration with internal teams and a relentless focus on delivering exceptional solutions to drive business growth and exceed sales targets.

Key Responsibilities

Technical Expertise

• In‑depth knowledge of LED screen technology, including:
  • Advanced knowledge in Novastar software, Nova LCT, V‑CAN, Viplex Express, Configuring Direct View LED
  • Understanding advanced working of Direct View LED screens
  • Advanced knowledge of Networking
• Ability to explain complex technical concepts in a clear and concise manner to non‑technical customers.
• Understanding of installation requirements, maintenance procedures, and troubleshooting techniques.

Sales and Customer Interaction

• Proactively identify and qualify new business opportunities, generate leads, and build strong, long‑term relationships with potential clients.
• Conduct thorough needs assessments to understand customer requirements and recommend customized LED screen solutions that best suit their needs.
• Present and demonstrate LED screen products and solutions, highlighting key features, benefits, and value to drive customer interest and sales.
• Negotiate pricing, terms, and contracts to close deals, ensuring mutually beneficial agreements while maintaining customer satisfaction.
• Provide excellent after‑sales support, addressing customer queries, resolving issues, and ensuring ongoing satisfaction with products and services.

Collaboration and Communication

• Work closely with internal teams, including sales, engineering, and product εmanagement.
Develop and deliver tailored proposals, presentations, and solution demonstrations.
• Maintain clear and consistent communication with customers throughout the sales process.

Market Knowledge

• Stay up to date with industry trends, emerging technologies, and competitor offerings.
• Conduct market research and competitor analysis to identify opportunities and improve product offerings.

Minimum Requirements

• Diploma / Degree in a technical field (e.g., Business Development, Multimedia, Audio Visual) or equivalent experience.
• 5‑Years Proven experience in technical sales, preferably in the Audio Visual, LED display industry. kteag
• Strong understanding of Direct View LED screen technology, networking, and related systems.
• Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Proven ability to identify customer needs, build relationships, and close deals.
• Proven ability to work in a team.

Skills

• Strong problem‑solving and analytical skills.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Ability to travel as needed.
• Own reliable motor vehicle essential
• Valid SA Drivers License essential