Technical LED Sales Representative

First Technology Pty Ltd; Cape Town; On-site; ZAR 300 000 - 500 000; Full time

Job summary

A leading technology firm in Cape Town is looking for a Technical LED Sales representative to leverage expertise in LED screen technology and sales skills. The successful candidate will target key clients, deliver customized solutions, and manage sales processes. Responsibilities include presenting products, negotiating deals, and providing after-sales support. Candidates must have a diploma in a technical field and 5 years of technical sales experience, particularly in the Audio Visual or LED display industry. Strong communication and relationship-building skills are essential.

Qualifications

• 5-Years Proven experience in technical sales, preferably in the Audio Visual, LED display industry.
• Strong understanding of Direct View LED screen technology and networking.
• Excellent written and verbal communication skills.

Responsibilities

• Utilize expertise in LED screen technology to engage key clients.
• Proactively identify and qualify new business opportunities.
• Present and demonstrate LED screen products to drive customer interest.

Skills

LED screen technology expertise

Technical sales experience

Problem-solving skills

Organizational skills

Communication skills

Ability to diagnose technical issues

Education

Diploma / Degree in a technical field

Tools

Novastar software

V-CAN

Viplex Express

Networking tools

Job description

Job Purpose

The Technical LED Sales representative will utilize their expertise in LED screen technology and proven sales skills to actively target and engage key clients, offering tailored solutions that meet specific needs. With a deep understanding of Direct View LED screens, networking, and related software, the individual will drive product demonstrations, identify customer requirements, and close high-value deals. Success in this role will require strong relationship‑building abilities, a consultative sales approach, and the ability to stay ahead of industry trends. The role demands collaboration with internal teams and a relentless focus on delivering exceptional solutions to drive business growth and exceed sales targets.

Key Responsibilities

• Technical Expertise:
  • In-depth knowledge of LED screen technology, including:
    • Advanced knowledge in Novastar software, Nova LCT, V-CAN, Viplex Express, Configuring Direct View LED
    • Understanding advanced working of Direct View LED screens
    • Advanced knowledge of Networking
  • Ability to explain complex technical concepts in a clear and concise manner to non-technical customers.
  • Understanding of installation requirements, maintenance procedures, and troubleshooting techniques.
• Sales and Customer Interaction:
  • Proactively identify and qualify new business opportunities, generate leads, and build strong, long‑term relationships with potential clients.
  • Conduct thorough needs assessments to understand customer requirements and recommend customized LED screen solutions that best suit their needs.
  • Present and demonstrate LED screen products and solutions, highlighting key features, benefits, and value to drive customer interest and sales.
  • Negotiate pricing, terms, and contracts to close deals, ensuring mutually beneficial agreements while maintaining customer satisfaction.
  • Provide excellent after-sales support, addressing customer queries, resolving issues, and ensuring ongoing satisfaction with products and services.
• Collaboration and Communication:
  • Work closely with internal teams, including sales, engineering, and product management.
  • Develop and deliver tailored proposals, presentations, and solution demonstrations.
  • Maintain clear and consistent communication with customers throughout the sales process.
• Market Knowledge:
  • Stay up to date with industry trends, emerging technologies, and competitor offerings.
  • Conduct market research and competitor analysis to identify opportunities and improve product offerings.

Minimum Requirements

• Diploma / Degree in a technical field (e.g., Business Development, Multimedia, Audio Visual) or equivalent experience.
• 5-Years Proven experience in technical sales, preferably in the Audio Visual, LED display industry.
• Strong understanding of Direct View LED screen technology, networking, and related systems.
• Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Proven ability to identify customer needs, build relationships, and close deals.
• Proven ability to work in a team.

Skills

• Strong problem-solving and analytical skills.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Ability to travel as needed.
• Own reliable motor vehicle essential
• Valid SA Drivers License essential