Studio Growth & Local Marketing Lead

Pronto Pilates; Remote; ZAR 400 000 - 600 000; Full time

Job summary

A boutique fitness studio is seeking a Studio Growth & Local Marketing Lead to drive local growth through partnerships and marketing initiatives. This full-time remote position requires 5+ years of experience in local marketing, strong project management skills, and a proven ability to drive member acquisition through community engagement. You will analyze local areas, manage place-based advertising, and oversee PR campaigns. Flexibility in your work schedule is key to collaborating with international teams.

Qualifications

• 5+ years in local or field marketing, community partnerships, or multi-location growth.
• Experience driving local traffic and memberships through community-based marketing.
• Hands-on experience with campaign reporting and tracking.

Responsibilities

• Analyze local demographics and competitors for growth strategy.
• Identify and close partnerships with local businesses.
• Manage place-based advertising and local PR efforts.

Skills

Local marketing

Community partnerships

Project management

Negotiation skills

Analytical skills

Tools

GA4

UTM tracking

Job description

Studio Growth & Local Marketing Lead

Pronto Pilates is redefining boutique fitness with premium, on-screen Pilates classes delivered in beautifully designed self-service studios.

Open from 5 : 15am until late, our global network of studios offers convenience, quality, and community at an unbeatable price point, making reformer Pilates accessible to everyone.

About the Role

We're looking for a versatile, execution-first marketer to supercharge local growth through partnerships, PR, and place-based tactics.

If you're equal parts strategist and hands-on marketer, this is your chance to shape how a global fitness brand activates on the ground and help bring underperforming studios back to life.

As Studio Growth & Local Marketing Lead, you will contribute to meeting our marketing team's KPIs :

• launchparty attendees
• founding members at launch

members within 6 months

This role is ideal for a driven, experienced local marketer with strong executional chops who thrives in a fast-moving, goal-oriented environment.

You’ll work closely with our Leader, Performance Marketing from strategy to execution of high-converting local marketing initiatives that attract, engage, and convert members.

You’ll focus on struggling studios first, diagnosing local gaps, activating the community, and turning wins into repeatable playbooks that scale across markets.

Key Outcomes (First 90 Days)

Increase new member signups at bottom-quartile studios by weekly growth targets

Launch a repeatable "Struggling Studio Recovery" playbook (diagnostics ? actions ? tracking)

Establish 5+ local partnerships per priority studio

Deploy OOH and direct mail in target trade areas with trackable CTAs

Deliver a monthly attribution report linking new members to local channels

Core Responsibilities

Local Market Diagnostics

Analyze each studio's local area : demographics, foot traffic, competitors, and signage opportunities

Review local community groups, forums, and conversations to understand awareness and sentiment

Build studio-specific growth plans with clear member impact forecasts

Partnerships & Community Activation

Identify and close partnerships with nearby businesses (health, wellness, food, childcare, gyms)

Plan and execute in-studio pop-ups, open days, and community events

Build and pilot local employer partnerships to drive member acquisition through workplace wellness programs

Structure referral and benefit exchanges

Local PR & Awareness

Pitch and secure features in local media, newsletters, and community blogs

Oversee flyers, inserts, and direct mail with trackable offers

Authentically engage local forums (Facebook Groups, Nextdoor, Reddit)

Place-Based Advertising

Manage local OOH and digital signage near studios (shopping centers, bus stops, malls)

Coordinate flags, window vinyl, and A-frame signage

Attribution & Reporting

Report on daily / weekly new members from local sources

Document experiments, learnings, and rollout playbooks

Cross-Functional Collaboration

Work with Creative team for localized assets

Align with Outbound team for lead handling and scripts

Coordinate with Influencers / Organic team to localize content

Feed insights to Paid Advertising team for geo-targeted tests

To secure an interview, you should possess the following :

5+ years in local or field marketing, community partnerships, or multi-location growth

Proven record of driving local traffic and memberships through community-based marketing

Experience leading small teams, contractors, or cross-functional workstreams

Hands-on with QR / UTM tracking, GA4, and campaign reporting

Strong outreach, negotiation, and project management skills

Comfortable running scrappy experiments and scaling what works

Clear communicator with a sharp eye for detail and follow-through

Bonus Points For

• Experience in boutique fitness, wellness, or membership-based brands
• Comfort pitching local media, newsletters, and community groups
• Hands-on work with direct mail, OOH, or print campaigns

Ready to make an impact?

If this sounds like a good fit for you, we'd love to hear from you!

This is a full-time remote position, working Monday-Friday.

Although thereis some flexibility with the work schedule, youwill need a few hours each day in both the US and AUS time zonesto collaboratewithinternational colleagues (i.e. : 7am-11am and 3pm-7pm SAST).