Overview
The Specialist Residential & Channel Expansion Lead is responsible for expanding MTN’s presence in the residential market and driving customer acquisition through alternative sales channels in the Region.
This role focuses on identifying and managing partners in the Regions, executing sales strategies, and coordinating with the central Channel Expansion team to optimize partner onboarding and performance. The position ensures continuous delivery on acquisition targets and supports the "owning the home" strategy through field-based market research and execution. While currently focused on postpaid, the role is positioned to support broader channel expansion beyond postpaid in the future.
Responsibilities
- Tactical Input & Strategic Execution: Provide tactical input to support the "owning the home" strategy and channel expansion initiatives; identify and analyze residential market opportunities and feed insights back to the central Channel Expansion team; support the execution of alternative postpaid channels while laying the foundation for broader expansion beyond postpaid; ensure sales and market penetration initiatives align with MTN’s strategic objectives.
- Partner Acquisition & Account Management: Identify, engage, and acquire new channel partners within the residential and postpaid contract segments; conduct field research to assess potential partners and communicate opportunities to the central Channel Expansion team for evaluation and approval; serve as the key point of contact for existing partners, ensuring continuous engagement and performance management; work closely with new and existing partners to drive sales performance and optimize acquisition efforts.
- Operational Coordination & Partner Onboarding: Support new partners through the onboarding process, ensuring they understand MTN’s systems, order placement processes, and sales expectations; coordinate with the central team to ensure timely approval and commercial setup of new partners; provide operational guidance to partners, ensuring compliance with MTN’s policies and processes; troubleshoot challenges faced by partners, offering solutions and escalating where necessary.
- Residential Market Growth & Expansion Execution: Develop and implement initiatives to increase MTN’s presence in residential areas, including gated communities and estates; drive localized activations and partnerships to enhance customer acquisition in high-potential residential zones; work with regional marketing teams to execute targeted campaigns and promotional activities that support customer acquisition objectives.
- Performance Tracking & Compliance: Ensure channel partners meet performance targets and adhere to agreed-upon sales commitments; track and report on the execution of marketing support funds, ensuring partners utilise funds as agreed (e.g., displaying promotional materials, running activations); oversee in-store and residential sales promotions, ensuring execution aligns with predefined objectives and expected outcomes; provide feedback on partner performance and recommend improvements or adjustments to strategy based on field insights.
- Governance, Policies and Procedures: Ensure effective implementation of all company policies, processes, and procedures; put effective methods and standards in place in alignment with aforementioned; manage and provide solutions to escalations that have multi-process impact on the critical path of service delivery; continuously review key risks, issues and dependencies and set mitigation actions; proactively flag and escalate issues and manage impacts on resources, cost and productivity.
- People and Culture: Provide technical, procedural and policy guidance to staff, colleagues, partners and vendors; manage own performance and identify training needs; enable and model healthy employee relations and collaborative teamwork; contribute to building a culture of continuous evaluation and improvement; drive a culture of high performance, accountability and consequence management; act as an ambassador for the team by living the Brand values and vital behaviors and influencing employees’ behaviour.
Education
Minimum of relevant 3-year Degree / Diploma or related
Experience
- At least 3 years' experience in sales, partner management, or telecommunications.
- Experience in channel expansion, account management, or customer acquisition.
- Demonstrated success in managing external partners and executing market driven strategies.