Social Media Specialist

Boardroom Appointments; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A recruitment agency is seeking a Social Media Specialist dedicated to creating original content and enhancing social media presence. The role involves crafting engaging content, improving brand awareness through social media, and understanding key performance indicators. Candidates should possess a Bachelor's degree in relevant fields and have 3-5 years of experience. Knowledge of various social media platforms and strong communication skills are essential.

Qualifications

• 3-5 years of experience as a Social Media Specialist.
• Agency experience will be beneficial.
• Excellent understanding of social media KPIs, web traffic metrics and SEO.

Responsibilities

• Craft excellent original content for social media.
• Utilize social media to improve impressions and brand awareness.
• Conduct buyer persona and audience research.

Skills

Excellent critical thinking

Interpersonal skills

Communication skills

Time-management

Problem-solving skills

Knowledge of Facebook

Knowledge of Instagram

Knowledge of TikTok

Knowledge of LinkedIn

Knowledge of Twitter

Knowledge of Metaverse

Education

Bachelor's degree in Journalism, Business, Public Relations or Communications

Job description

Overview

We are currently recruiting for a Social Media Specialist who is dedicated to crafting excellent original content and taking our social media presence to the next level.

Responsibilities

• Craft excellent original content and help take our social media presence to the next level.
• Utilize social media to improve impressions and brand awareness.
• Understand social media KPIs, web traffic metrics and SEO to inform strategy.
• Conduct buyer persona and audience research.

Qualifications

• Bachelor's degree in Journalism, Business, Public relations or Communications.
• 3-5 years of experience as a Social Media Specialist.
• Agency experience will be beneficial.
• Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills.
• Excellent knowledge of Facebook, Instagram, TikTok, LinkedIn, Twitter and Metaverse.
• Understanding of social media KPIs, web traffic metrics and SEO.
• Experience doing buyer persona and audience research.