Social Media Manager

Recruitment Matters Africa Pvt Ltd; Pretoria; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment firm in Gauteng, Pretoria is seeking a Social Media Manager to enhance brand awareness and drive customer engagement for a restaurant. Responsibilities include developing a comprehensive social media strategy, managing content across various platforms, and analyzing performance metrics. Candidates should have proven experience in social media for hospitality brands, strong organizational skills, and proficiency in design tools. This is a full-time position.

Qualifications

• Proven experience in managing social media for hospitality, food & beverage or lifestyle brands.
• Strong understanding of platform-specific content strategies and trends.
• Excellent copywriting, visual storytelling, and communication skills.

Responsibilities

• Develop and implement a social media strategy aligned with business goals.
• Manage day-to-day social media content across platforms.
• Plan and schedule posts using social media tools.

Skills

Marketing

Google Analytics

Photography

Facebook Advertising

Hootsuite

Social Listening

Content Development

SEO

Adobe Photoshop

Social Media Management

Copywriting

Content Management

Tools

Canva

Adobe Suite

Job description

Overview

Our client is looking for a Social Media Manager will be responsible for developing and executing a comprehensive social media strategy that enhances brand awareness drives traffic to the restaurant promotes engagement and ultimately increases reservations and customer loyalty.

Responsibilities

• Develop and implement a social media strategy aligned with business goals
• Manage day-to-day social media content (photos videos stories reels etc.) across platforms (Instagram Facebook TikTok X / Twitter Threads etc.)
• Plan and schedule posts using social media tools (e.g. Later Hootsuite Buffer)
• Collaborate with chefs staff and marketing team to showcase new menu items events and behind-the-scenes content
• Respond to customer messages reviews comments and tags in a timely brand-appropriate voice
• Track KPIs and produce performance reports (engagement reach growth etc.)
• Monitor trends memes and competitors to identify new content opportunities
• Coordinate with photographers influencers and PR as needed
• Support digital campaigns including promotions seasonal launches or partnerships

Requirements

• Proven experience in managing social media for hospitality food & beverage or lifestyle brands
• Strong understanding of platform-specific content strategies and trends
• Excellent copywriting visual storytelling and communication skills
• Proficiency in design tools (e.g. Canva Adobe Suite) and analytics (e.g. Meta Insights Google Analytics)
• Basic photo and video editing skills (for quick-turnaround content)
• Strong organizational and time-management abilities
• Comfortable working independently with limited oversight
• Passion for food hospitality and building community

Preferred Qualifications

• 2 years in social media marketing or digital content creation
• Experience working with restaurants or hospitality businesses
• Familiarity with paid social campaigns and ad platforms
• Experience working with UGC influencers or community management

Key Skills

Marketing,Google Analytics,Photography,Facebook Advertising,Hootsuite,Social Listening,Content Development,SEO,Adobe Photoshop,Social Media Management,Copywriting,Content Management

Employment Type

• Full-time

Experience

• years

Vacancy

• 1