Senior Trade Marketing Manager

Reckitt; Johannesburg; On-site; ZAR 80 000 - 100 000; Full time

Job summary

A leading global hygiene and pharma company in Johannesburg is seeking a Senior Trade Marketing Manager to drive growth and brand presence. The role involves developing go-to-market strategies and managing trade marketing KPIs. Ideal candidates should have 4-6 years of experience in FMCG and excellent data analysis skills. The company offers a range of benefits focusing on wellbeing and career development, ensuring that employees thrive in their roles.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Short-term incentives

Qualifications

• 4-6 years of FMCG experience in Sales Key Account positions.
• 3 years in trade marketing as a Trade Marketing Manager.
• Strong understanding of customer channels and financials.

Responsibilities

• Own brand and category 4P and P&L preparation.
• Develop optimal promotional strategies focusing on ROI.
• Lead category management strategies and train direct reports.

Skills

Trade Marketing

Sales Management

Data Analysis

Stakeholder Engagement

Education

Bachelor’s degree relevant to the field

Tools

Excel

PowerPoint

Data Systems (IQVIA, Nielsen)

Job description

We are Reckitt Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Dive into the dynamic world of Senior Trade Marketing Manager with Reckitt and be at the forefront of driving growth and elevating brand presence. As a Channel, you will build and execute go-to-market strategies that resonate with our trade channels and customers. This roleicne bates opportunities to combine creativity and analytics, influencing sales and creating lasting impacts on the market. Embrace the opportunity to leave a distinctive mark on our business, driving both our growth and yours.

The Senior Trade Marketing Manager plays a key role within the Country Sales team, driving excellence in store (4P) execution across key customers and accounts. The role focuses on building expert knowledge in key categories and sharing this with the customer to create long‑term partnerships and increase profit and sales. The TMM leads category management strategies in the country, concentrating on increasing Reckitt Benckiser’s in‑store presence, strengthening brands, optimising product assortment and promotional strategy.

As part of an experienced and dynamic Sales team, you will be responsible for defining Category trade marketing KPIs and driving execution. Continuous analysis of the customer’s position and collaboration with the Key Account Manager will guide in‑store actions aimed at strengthening Reckitt’s category position.

This senior role requires visibility and collaboration across departments for success.

Your responsibilities

• Solid coaches in trade marketing, sales, or marketing with a proven track record of crafting compelling trade strategies.
• Overall ownership of brand and category 4P and preparation of the P&L.
• Key role in monthly forecasting by brand/sku/customer with data‑driven insights.
• Develop and track the most optimal promotional strategy across relevant brands and customer channels, focusing on ROI of promotional mechanics.
• Oversee and track the distribution program, driving gap closure through support to the sales team.
• Manage all in‑store POS across relevant customer channels and brands, ensuring execution aligns with brand strategy.
• Prepare and execute innovations within relevant customers.
• Define Category trade marketing KBDs and drive execution.
• Maintain.steps close collaboration with sales key accounts and head of customer teams in day‑to‑day execution.
• Develop and train direct reports for their next career stage.
• Optimise the monthly sales operating model.
• Prepare your own analysis and insights.
• Prepare local category growth strategies and present them to customers.
• Insight‑driven with a strong understanding of trade channels and consumer behaviour.
• Excellent data analysis skills and translation of insights into actionable strategies.
• Creative thinker with a results‑driven mindset and ability to adapt to market shifts; effective communicator and influencer, adept at stakeholder engagement and negotiation.
• Proficient in using syndicated data tools (e.g., Nielsen/IRI), Excel, PowerPoint and relevant category management software.

The experience we're looking for

• Minimum bachelor’s degree relevant to the field.
• 4‑6 years of FMCG experience in Sales Key Account positions.
• 3 years in trade marketing as a Trade Marketing Manager.
• Experience within FMCG industry (advantageous).
• Having managed direct reports (advantageous).
• Computer literate including strong PowerPoint & Excel skills, data systems like IQVIA, Nielsen and various customer portal data.
• Strong understanding of customer channels: modern trade, drug, traditional trade.
• Full understanding of financials, responsible for P&L and ROI analysis of portfolio.
• Solid background in trade marketing, sales or marketing with a proven track record of crafting compelling trade strategies.
• Insight‑driven with a strong understanding of trade channels and consumer behaviour.
• Excellent data analysis skills and translation of insights into actionable strategies.
• Creative thinker with a results‑driven mindset and ability to adapt to market shifts; effective communicator and influencer, adept at stakeholder engagement and negotiation.

Skills for success

• Trade产品Marketing, field sales; field sales management, e‑commerce, analyzing sales and e‑commerce data.
• Leadership, consumer insights, shopper insights, customer insights, category analysis, collaboration, partnership skills.
• Influencing, consultative selling, customer strategy, channel strategy, sales strategy development.
• Product planning, financial acumen, commercial acumen, sales negotiation, P&L management, strategy execution, operational excellence.

What we offer

We support our people at every step of their career journey, helping them succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short‑term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay‑for‑performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as wellimbledon experience. If this role and our company feel like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disabilityэфф, medical condition; color, ethnicity המקום race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.