Senior Specialist Brand Activation - EM South

Adidas; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading global sportswear brand is seeking a Marketing Manager in Johannesburg to develop and deliver brand communication strategies for the Training category. The ideal candidate has 3-4 years of marketing experience, a university degree in marketing or sales, and a thorough understanding of the sportswear landscape. In this role, you will manage the local marketing mix, collaborate with global teams, and ensure effective brand activation initiatives, with a focus on improving women's presence in sports.

Qualifications

• 3 - 4 years of relevant professional marketing experience.
• Fluent in English.
• Thorough understanding of advertising agencies.

Responsibilities

• Develop integrated brand strategy for Training category.
• Manage the local marketing mix and MAEX budgets.
• Plan and execute the Training & Sportswear Brand Activation calendar.
• Manage partner portfolio with Training/Women's initiatives.
• Conduct relevant Consumer/Market research initiatives.

Skills

Brand communication marketing

Marketing budget management

Understanding of local Sportswear landscape

Experience with external agencies

Competent user of MS Office

Education

University degree in marketing or sales

Job description

Purpose & Overall Relevance for the Organization

Guided by the global adidas strategy for Training and Sportswear, develop EM South brand communication and category partner plans that address local nuances and priorities with a particular emphasis on growing adidas presence with women in sport. Ensure consistent deployment of strategy throughout EM South, delivering on all relevant training and Women's KPIs.

Key Responsibilities

• Work closely with the Global team, EM Hub team and line manager to develop and deliver an integrated brand strategy for Training category.
• Manage the local marketing mix (including PR) and allocate MAEX budgets with regards to Training and Sportswear initiatives locally in EMS.
• Plan and drive the execution of the local Training & Sportswear Brand Activation calendar. Ensure approach synthesizes key brand priorities with resonant local market initiatives.
• Manage and evolve partner portfolio with Training/Women's in alignment with Senior Spoma Manager.
• Develop brand communication strategies for local properties/events sponsored by adidas and adidas athletes ensuring enhanced brand association at every relevant moment.
• Ensure vigilant pre- and post ROI analysis of all MWB spending and related reach seeking to deliver maximum impact.
• Seek to conduct relevant Consumer/Market research initiatives using insights to motivate and inform decisions.
• Provide a clear vision and direction to direct & indirect teams with relevant objectives and KPIs (specifically PR & SpoMa counterparts to leverage our partners and gain media exposure & credibility)
• Work closely with Senior SpoMa manager to manage Training and Sportswear partners into key brand moments.

KPI's

• Category Net Sales and Margin
• Market Share of category
• Market Share of Women's (particularly in Sports categories)
• Full Price Sell Through
• Brand Sentiment
• Media and PR performance KPI's
• Social media sentiment

Key Relationships

• Marketing team
• SPOMA team
• EM Hub Brand Activation team (Global team: project dependent)
• Channels EM South
• External Agencies
• Contracted partners

Knowledge, Skills and Abilities

• Experience of the brand communication marketing mix (media, events, sponsorship, retail, PR) with a major global brand or retailer (sporting goods/ lifestyle industry preferred)
• Understanding of local Training and Sportswear landscape, brand landscape and youth culture
• Experience working external agencies and partners.
• Marketing budget management
• Competent user of MS Office suite of products
• Experience in both market and above market organization preferred

Requisite Education and Experience / Minimum Qualifications

• 3 - 4 years relevant professional marketing experience
• University degree in marketing and or sales
• Thorough understanding of advertising agencies
• Proven record of working with brand partners and ambassadors

• Fluent in English