Senior Multimedia Marketing Specialist (YouTube)

Growth Troops; Cape Town; Remote; ZAR 600,000 - 800,000; Full time

Job summary

A leading marketing firm is seeking a Senior Multimedia Marketing Specialist to enhance its video and podcast strategy. The ideal candidate will have 3-5 years of experience, a strong background in content marketing, and a proven ability to grow audiences. Responsibilities include leading podcast production, optimizing media assets, and engaging with audiences. Availability during U.S. Eastern Time hours is required for collaboration.

Qualifications

• 3–5 years of experience in content marketing, podcast production, or multimedia strategy.
• Strong track record of audience growth through data-driven experimentation.
• Hands-on experience with content tools.

Responsibilities

• Lead podcast production from guest booking to post-production coordination.
• Design and implement a video-first content strategy.
• Collaborate with editors and designers for content delivery.

Skills

Content marketing

Podcast production

Multimedia strategy

SEO knowledge

Project management

Communication skills

Tools

Canva

Adobe Creative Suite

CapCut

HubSpot

WordPress

Job description

Senior Multimedia Marketing Specialist (YouTube)

Location: Remote (Must Be Available During U.S. Eastern Time Hours)
Position Type: Full-Time
Reports To: Executive Leadership

About the Role

We’re seeking a Senior Multimedia Marketing Specialist to lead and expand our video and podcast strategy across YouTube, podcast platforms, and social channels. In this role, you’ll oversee end-to-end production, bring a strategic approach to content planning, and play a central part in audience growth and engagement.

This is an ideal opportunity for a creative strategist who thrives at the intersection of content, analytics, and storytelling—someone who can manage execution while staying focused on performance and brand impact.

Key Responsibilities

• Lead podcast production from guest booking to post-production coordination
• Design and implement a video-first content strategy to grow YouTube viewership and retention
• Repurpose long-form content into platform-specific assets for Instagram, TikTok, LinkedIn, and more
• Collaborate with editors and designers to ensure on-brand, high-quality content delivery
• Create visual and promotional assets using Canva, Adobe Suite, or CapCut
• Draft and publish newsletters, blog content, and resource materials aligned with product goals
• Optimize media assets on web platforms (e.g., WordPress) for SEO and discoverability
• Track and analyze performance via YouTube Studio, HubSpot, and analytics tools to inform content decisions
• Engage with audiences across video and podcast platforms to build retention and loyalty
• Support customer success with educational content such as onboarding and tutorial videos

Qualifications

• 3–5 years of experience in content marketing, podcast production, or multimedia strategy
• Proven ability to grow YouTube and podcast audiences through data-driven experimentation
• Strong track record of turning long-form content into high-performing, cross-channel campaigns
• Solid understanding of SEO, YouTube algorithms, and platform-specific best practices
• Hands-on experience with content tools such as Canva, Adobe Creative Suite, CapCut, HubSpot, and WordPress
• Strong project management and communication skills in a fully remote work environment
• Strategic thinker with a balance of creative vision and performance focus

Additional Requirements

• Must be available during U.S. Eastern Time business hours for live sessions, collaboration, and team syncs