Senior Marketing Manager – FinServ Digital & Analytics Lead

Ilaunch; Johannesburg; On-site; ZAR 400 000 - 500 000; Full time

Job summary

A leading financial services client in Johannesburg is seeking a Senior Marketing Manager to spearhead the internal marketing team. The role involves overseeing digital marketing performance, managing brand budgets, and analyzing customer insights within the banking sector. Ideal candidates will have a Bachelor's Degree in Marketing or related fields, along with 5 years of marketing management experience, specifically in banking or financial services, and a strong grasp of regulatory requirements.

Qualifications

• Minimum 5 years of marketing management experience in Banking / Financial Services.
• In-depth knowledge of regulatory compliance standards.
• Proficient in marketing automation platforms and CRM systems.

Responsibilities

• Lead and manage the internal marketing team.
• Oversee digital marketing and platform performance.
• Maintain relationships with stakeholders.
• Manage brand budgeting.
• Analyze customer insights and market trends.
• Create and maintain analytics reports.

Skills

Marketing management experience

Knowledge of banking regulatory requirements

Proficiency in marketing automation platforms

Social media strategy

Customer insights analysis

Education

Bachelor's Degree in Marketing / Business / Finance

Matric / Grade 12

Job description

A leading financial services client in Johannesburg is seeking a Senior Marketing Manager to spearhead the internal marketing team. The role involves overseeing digital marketing performance, managing brand budgets, and analyzing customer insights within the banking sector. Ideal candidates will have a Bachelor's Degree in Marketing or related fields, along with 5 years of marketing management experience, specifically in banking or financial services, and a strong grasp of regulatory requirements.