Senior Copywriter: Award-Winning Auto Campaigns

Publicis Groupe Holdings B.V; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A creative agency is seeking an experienced Senior Copywriter to develop impactful content for a leading automotive brand. This role involves crafting campaigns for TV, print, and digital platforms and requires strong conceptual skills and collaboration with creative teams. Candidates should have at least 7 years of copywriting experience and a proven portfolio showcasing creativity. The position emphasizes market relevance across South Africa, Namibia, and Botswana, ensuring alignment with brand messaging and campaign objectives.

Qualifications

• Minimum 7 years of professional copywriting experience within a creative agency.
• Strong conceptual thinker with a proven portfolio.
• Passion for producing high-quality, engaging copy.

Responsibilities

• Develop compelling and effective copy for ATL campaigns.
• Collaborate to create innovative, conceptual ideas.
• Drive creativity to develop award-winning campaigns.
• Create and adapt content across different mediums.
• Guide and mentor junior copywriters.
• Develop creative work tailored to local markets.
• Participate in brainstorming, pitches, presentations.

Skills

Conceptual thinking

Exceptional writing and editing skills

Creativity

Collaboration

Education

Tertiary qualification in branding, advertising, or copywriting

Job description

A creative agency is seeking an experienced Senior Copywriter to develop impactful content for a leading automotive brand. This role involves crafting campaigns for TV, print, and digital platforms and requires strong conceptual skills and collaboration with creative teams. Candidates should have at least 7 years of copywriting experience and a proven portfolio showcasing creativity. The position emphasizes market relevance across South Africa, Namibia, and Botswana, ensuring alignment with brand messaging and campaign objectives.