Senior Content Writer (UX & Marketing)

Optimal Growth Technologies; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading technology firm is seeking a Senior Content Writer focused on UX and marketing in Cape Town. The candidate will develop content strategies, manage diverse marketing communications, and ensure brand alignment while optimizing for user experience. Must have over 8 years of content development experience and expertise in UX writing. This role is ideal for a detail-oriented professional passionate about crafting user-centric content in a fast-paced environment.

Qualifications

• 8+ years of content development experience, preferably in agency, digital marketing, or UX.
• 3+ years of content strategy experience developing user-centred strategies.
• Proven expertise in crafting microcopy and user interface copy.

Responsibilities

• Develop and execute comprehensive content strategy with UX principles.
• Write and manage content for various marketing communications.
• Optimize content with SEO and UX best practices.

Skills

Content strategy execution

UX writing

SEO best practices

Brand alignment

Detail-oriented

Proofreading

Education

Tertiary qualification in marketing, communication, journalism, UX design, or similar

Job description

About the job Senior Content Writer (UX & Marketing)

Role title: Senior Content Writer (UX and Marketing)

Reports to: Portfolio Manager Product Design Location: Cape Town or Midrand

Key accountabilities

Content Strategy and Brand Alignment

• Develop and execute a comprehensive content strategy, incorporating UX writing principles to enhance user journeys and support business objectives.
• Ensure all content aligns with brand identity, campaign themes, and creative direction

Content Creation and Management

• Write and manage content for all marketing communications, including performance marketing adverts, emails, social media, printed collateral, press releases, and digital interfaces.
• Craft user-centric UX copy (e.g., microcopy, error messages, CTAs) that enhances usability and guides users through intuitive and engaging experiences.

SEO, UX, and Technical Content Optimisation

• Optimise content with SEO and UX best practices to improve discoverability, accessibility, and user engagement.
• Conduct technical audits to maintain high-quality content across platforms and ensure alignment with user needs.

Campaign and Performance Management

• Review and manage all marketing and UX content to ensure consistency with brand and campaign objectives.
• Collaborate with the marketing and design teams to generate innovative ideas, support campaigns, and meet both user and business goals.

Core competencies, knowledge and experience

• Experience in execution of content strategy
• Ability to translate a creative concept into a clear content plan
• Strategically driven with a sound understanding of brand and business growth.
• Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app
• Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices
• Detail orientated
• Excellent proof-reader
• An enthusiasm for being a part of a fast-paced environment

Must have technical / professional qualifications:

• Matric is essential.
• A tertiary qualification in marketing, communication, journalism, UX design, or a similar field is essential.
• 8+ years of content development experience (preferably in an agency, digital marketing, or UX-focused environment).
• 3+ years of content strategy experience, including developing user-centred content strategies for brands.
• 3+ years of experience working cross-functionally with teams such as SEO, UX/UI design, product development, and automation.
• Proven expertise in UX writing, including crafting microcopy, error messages, and user interface copy that enhances usability and user engagement.

Key performance indicators

Editorial and UX Writing Consistency

• Develop, maintain, and enforce editorial style guides, tone of voice principles, and UX writing guidelines to ensure a cohesive and user-centred voice across all products and digital touchpoints.

UX Writing Impact and Quality

• Measure the effectiveness of UX writing by tracking key metrics such as user task completion rates, error reduction, and time spent navigating interfaces.
• Ensure all UX copy enhances usability, accessibility, and overall user satisfaction.

Content and UX Workflow Efficiency

• Establish and optimise editorial, copywriting, and UX writing processes to ensure efficient collaboration across teams, consistent quality, and timely delivery of content across all marketing and digital products.