Senior Content Writer Luxury Travel & Conservation

The Legends Agency; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A luxury travel brand in Cape Town is seeking a Senior Content Writer to craft compelling narratives that showcase Africa's scenic experiences and support sustainable tourism. The role requires 3-5 years of content writing experience, with strong storytelling and SEO skills. The position offers a competitive salary, flexible work arrangements, and exclusive travel discounts.

Benefits

Competitive salary package

20 days paid annual leave

Flexible hybrid work arrangement

Exclusive travel discounts across Africa

Qualifications

• 3-5 years of experience in travel, lifestyle, or conservation content writing.
• Strong knowledge of SEO and content performance tools.
• Experience leading or mentoring content teams.

Responsibilities

• Craft stories that connect the world to Africa.
• Own and evolve the brand voice across various content channels.
• Produce high-quality, original, and engaging content.

Skills

Content writing

Storytelling

SEO knowledge

Editing

Mentoring

Organizational skills

Education

Bachelor's degree in Journalism, Communications, or similar

Job description

Senior Content Writer Luxury Travel & Conservation

About the job Senior Content Writer Luxury Travel & Conservation

Senior Content Writer Luxury Travel & Conservation
Craft stories that connect the world to Africa
Cape Town District 6 | R25,000 -R30,000 | Hybrid Work Model

About Our Client
Our client is a purpose-driven, luxury travel brand curating bespoke African experiences with a deep commitment to conservation, community upliftment, and sustainable tourism. With a footprint across the continent and a creative HQ in Cape Town, they're redefining travel storytelling by blending culture, nature, and impact into every itinerary and campaign.

The Role: Senior Content Writer
As the Senior Content Writer, you'll be the strategic voice behind compelling narratives that bring Africas most breathtaking travel experiences to life. Your work will shape brand perception, inspire global travellers, and support conservation-focused tourism. Beyond crafting words, you'll mentor a team of writers, lead cross-functional collaborations, and set high editorial standards across digital and print channels.

Key Responsibilities

• Minimum 3-5 years experience in content writing or editorial roles
• Own and evolve the brand voice across web, email, blog, social media, and print content
• Produce high-quality, original, and engaging content optimised for SEO and geo-targeting
• Collaborate with design, CRM, and marketing teams to deliver cohesive, cross-platform campaigns
• Mentor and guide junior writers, offering feedback and skill development support
• Streamline editorial workflows and ensure content is consistently aligned with brand standards
• Leverage AI-assisted tools and performance data to improve content impact and efficiency

About You

• Bachelors degree in Journalism, Communications, Literature, or similar field
• 3-5 years of experience in travel, lifestyle, or conservation content writing
• Expert in storytelling, editing, and maintaining a consistent brand voice
• Strong knowledge of SEO and content performance tools
• Experience leading or mentoring content teams in fast-paced environments
• Passionate about Africa, sustainability, and impactful storytelling
• Highly organised with the ability to manage multiple priorities and deadlines

Whats on Offer

• Competitive salary package
• 20 days paid annual leave
• Flexible hybrid work arrangement (Cape Town-based)
• Exclusive travel discounts across Africa for you and your family
• A mission-driven team with creative freedom and purpose-led leadership