Sales Representative

HEINEKEN Beverages; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading beverage brand is seeking a Sales Representative in Johannesburg. The role involves selling and promoting their product portfolio while driving market share and developing customer relationships. Candidates should have a relevant diploma or degree, 2-3 years of FMCG experience, and strong persuasive selling skills. A valid driver's license is also required. This is a permanent position with strong emphasis on teamwork and individual development.

Qualifications

• 2-3 years of FMCG or relevant experience.
• A valid driver's license - Code 08 without endorsements.
• Understanding of commercial implications in sales.

Responsibilities

• Promote the Heineken Brand portfolio in a geographical area.
• Drive market share and maintain availability for clients.
• Build partnerships with customers.
• Implement business improvement initiatives.

Skills

Persuasive selling skills

Negotiation

FMCG experience

Sales process management

Sales strategies

Sales product knowledge

Sales technology application

Education

Relevant Tertiary Qualification (Diploma / Degree)

Job description

We Go Places! How about you?

Job Grade: 08
Location: Johannesburg
Function: Commerce
Sub Function: Commerce - Sales - Off Trade
Type of Contract: Permanent
Reference Number: 151815
Closing Date: 09/02/2026

Purpose of the Position

To sell and promote the Heineken Beverages Brand portfolio to customers within a specific geographical area, by creating brand awareness and building brands in line with strategic objectives.

Key Result Areas

• Drive market share
• Drive and maintain Accessibility, Availability and Activation and Affordability for clients
• Drive RSP
• Brand portfolio approach across all categories Beer, Wine, Spirits and RTD
• Drive price-driven promotions and power pack compliance agreements with customers
• Build partnerships with customers
• Maintain call strike rate
• Drive continuous improvement and implement business improvement initiatives
• Take responsibility for own development and contribute to team effectiveness by displaying HEINEKEN Behaviours

Educational Qualifications

• Relevant Tertiary Qualification (Diploma / Degree)

Professional Experience And Personal Attributes

• 2-3 years of FMCG or relevant experience
• A valid drivers license - Code 08 without endorsements with at least 2 years driving experience
• Weekend work and promotions
• Persuasive selling skills & negotiation
• Sales Commercial Insights: Awareness and understanding of the implications of fundamental commercial implications on day- to- day decisions
• Sales process management :Understand the primary key drivers of sales in different channels
• Sales Product Knowledge: Product relevance by channel, cluster and tier understood and applied
• Sales strategies and plans to sustain brand growth
• Sales Technology Application: Demonstrate an understanding of how technology works within the sales process

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.