Sales Development Specialist (B2B Lead Generation)

Unlimited Group; Umhlanga Rocks; On-site; ZAR 180 000 - 300 000; Full time

Job summary

A leading international sales organization is looking for Sales Development Specialists based in Umhlanga, South Africa. In this role, you will connect with UK SMEs, engaging with senior decision makers to secure appointments for consultants. Candidates should possess a minimum of 12 months of B2B or B2C telesales experience, a positive phone manner, and the ability to manage high call volumes while meeting KPIs. This position requires onsite work aligned with UK hours.

Qualifications

• Minimum 12 months B2B or B2C telesales or lead generation experience, preferably in appointment setting.
• Demonstrated history of meeting or exceeding sales targets.
• Confident and articulate with an ability to engage senior decision makers.

Responsibilities

• Outbound dialing into UK SMEs using pre-qualified data.
• Qualify interest and set up appointments for UK Sales Consultants.
• Capture business insights and update CRM records.

Skills

B2B telesales experience

Lead generation skills

Objection-handling skills

CRM systems literacy

Excellent phone manner

Tools

Microsoft Outlook

Excel

Job description

Role Purpose

We are looking for high-caliber Sales Development Specialists to join our international team. In this role you will be dialling UK businesses, speaking to senior decision makers, and securing warm appointments for our clients UK Sales Consultants. This is not a generic call‑centre job – it requires professionalism, resilience, and the ability to engage confidently with business owners. You will be the first point of contact for our clients' customers, creating a positive first impression, qualifying needs, and either transferring calls directly or booking follow‑up appointments. Success in this role comes from building quick rapport, handling objections effectively, and consistently meeting daily and weekly KPIs.

Key Responsibilities

• Outbound dialing into UK SMEs using pre-qualified data.


• Speak confidently to senior decision makers and build initial rapport.


• Qualify interest and needs and set up seamless appointments for UK Sales Consultants.


• Handle objections professionally using structured call flows.


• Capture accurate business insights and update CRM records.


• Achieve and exceed KPIs: dials, talk time, appointment set rates, and conversions.


• Deliver a consistent, professional, customer‑first experience on every call.

Required Experience & Skills

• Minimum 12 months B2B or B2C telesales / lead generation experience (appointment setting highly advantageous).


• Track record of achieving or exceeding sales or lead generation targets.


• Confident and articulate phone manner with the ability to quickly build rapport.


• Strong objection‑handling skills and resilience under pressure.


• Excellent IT literacy: CRM systems, Microsoft Outlook, Excel (basic formulas).


• Organised, methodical, and able to manage high call volumes accurately.


• Positive, energetic, and target‑driven with a strong sense of ownership.

Preferred / Advantageous

• Experience working with UK or international clients.


• Digital marketing, SaaS, or tech sales background.


• Exposure to appointment setting or sales development representative (SDR) roles.


• Digital marketing experience.

Successful candidates must be able to work onsite in Umhlanga and be able to commit to UK working hours (09:00am - 19:00pm) or (10:00am - 20:00pm).