Qualitative Analyst

Sporty Group; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading gaming and fintech company in South Africa is seeking a Qualitative Analyst. This role involves conducting qualitative research to understand customer needs and translating insights into actionable recommendations for product development. The ideal candidate has experience in interviews, surveys, and usability testing, and possesses strong communication and analytical skills. The company offers competitive compensation, quarterly performance bonuses, and a remote-first work environment.

Benefits

Competitive salary

Performance-based bonuses

28 days paid annual leave

Flexible working hours

Top-of-the-line equipment

Annual company retreats

Qualifications

• Proven experience in qualitative research or user research roles.
• Comfortable working closely with cross‑functional teams.
• Organised, empathetic, and detail‑oriented.

Responsibilities

• Conduct qualitative research with customers to gather insights.
• Synthesize findings into actionable recommendations.
• Collaborate with data, design, and customer support teams.

Skills

Qualitative research experience

Strong English communication skills

Ability to synthesize complex feedback

Experience conducting customer interviews

Job description

About The Role

As a Qualitative Analyst, you will be supporting the growth, engagement, and commercial success of SportyBet in South Africa by deeply understanding customer needs, motivations, and pain points. This role is responsible for leading qualitative research activities, such as customer interviews, surveys, and usability testing, and translating insights into clear, actionable recommendations for the Product Manager. You will be the voice of the customer, ensuring product decisions and roadmap priorities are grounded in real user insight within a regulated, fast‑moving market.

What You’ll Be Doing

• Conducting regular qualitative research with customers, including interviews, surveys, and usability testing
• Designing and running structured research plans to explore user needs across acquisition, onboarding, betting, payments, and retention
• Synthesizing qualitative findings into clear themes, insights, and opportunities for product improvement
• Validating product hypotheses and concepts through customer feedback and early testing
• Maintaining a deep understanding of South African user behaviour, sports culture, language, and local context
• Collaborating with data, design, and customer support teams to triangulate qualitative and quantitative insights
• Sharing insights through clear readouts, reports, and presentations that influence decision‑making
• Ensuring all research activities comply with local regulations and internal policies

What You’ll Bring

• Based in South Africa
• Strong English communication skills
• Proven experience in qualitative research, user research, or similar roles
• Experience conducting customer interviews, surveys, and usability testing for digital products
• Strong ability to synthesize complex feedback into actionable insights
• Comfortable working closely with Product Managers, designers, and cross‑functional teams
• Experience in sportsbook, gaming, fintech, or consumer digital products is a plus
• Strong communication and storytelling skills
• Organised, empathetic, and detail‑oriented
• Passion for understanding users and improving product experiences

Even Better If

• You have passion for understanding users and improving product experiences
• You are interested in sports and betting products

What’s In It For You

• Sporty is a remote first company in pursuit of sustainability
• A competitive salary + individual performance‑based bonuses every quarter
• 28 days paid annual leave
• Our core working hours are 10am‑3pm in your local time zone with flexibility outside of this
• Referral bonuses & flash bonuses
• Top‑of‑the‑line equipment
• Annual company retreats to provide great internal networking opportunities

Interview Process

• Remote video screening with our Talent Acquisition Team
• Offline take‑home assignment
• Remote video interview with Team Members (60 minutes)
• Final discussion with the hiring manager (60 minutes)

If you’re interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.