Position: 14864
Work Hours (Client): 8 AM-5 PM Eastern Standard Time
Role Overview
The client is upgrading a hands‑on task executor role into a project‑owning outcomes‑driven operator who can run the end‑to‑end workflow for product launches and Meta creative production. You'll coordinate a 45‑person pod (copy, design, video, approvals, and media buying), keep timelines tight and ensure every asset is ready for deployment with a focus on building ads in Meta (Ads Manager placement formats specs) – not day‑to‑day media buying/optimization.
This is a fast‑moving startup environment; the client needs a self‑directed learner who embraces change, brings marketing judgment, and sweats the details.
What Success Looks Like (Key Outcomes)
- On‑time launches: 95% of planned campaigns launch on or before the committed date.
- Right‑first‑time assets.
- Predictable throughput: 812 net‑new Meta ad variants shipped per week per product line (or agreed target).
- Frictionless handoffs: Clear briefs, version control, and approvals that keep the pod unblocked.
- Cycle‑time improvement: 2030% reduction in brief‑to‑publish lead time within first 90 days.
- Documentation: Up‑to‑date SOPs, checklists, and trackers that anyone can follow.
Core Responsibilities
- Project Management for Launches: Build backward timelines, run standups, manage dependencies, and drive execution across copy, design, video, approvals, and media buyer.
- Meta Ads Production (Build Not Buy): Translate briefs into proper Meta ad builds (placements, specs, objectives, destinations).
- Own asset QA, naming conventions, UTM hygiene, and compliance checks.
- Coordinate with the media buyer for budgets, audiences, and post‑launch learnings.
- Workflow & QA: Maintain kanban/Asana (or equivalent), enforce checklists, and ensure error‑free publishes.
- Cross‑Team Communication: Keep stakeholders current on status, risks, and decisions; lead approvals efficiently.
- SOPs & Continuous Improvement: Create/refine playbooks for repeatable quality and speed.
- Metrics & Reporting: Track throughput, cycle time, rework rate, launched variants, and on‑time delivery.
Required Experience & Skills
- Marketing background with strong understanding of creative‑to‑performance workflows.
- Hands‑on Meta experience specifically in ad building/trafficking (Ads Manager) across placements and formats.
- Project management for creative/launch workflows; comfortable coordinating 45 contributors with minimal oversight.
- Detail‑orientation & QA rigor (file specs, character limits, safe zones, subtitles, brand/legal checks).
- Self‑directed learner who thrives amid frequent changes and rapid iteration.
- Excellent English (written & spoken) and strong cultural fit for a collaborative, accountable team.
- Tools: Comfortable with project trackers (Asana/Jira/Trello), Google Workspace, and Meta Ads Manager.
Nice to Have
- Exposure to motion/graphics pipelines and collaboration with designers/editors.
- Familiarity with UTM strategy, creative naming taxonomies, and light analytics reads.
- Experience in DTC/e‑commerce or subscription offers.
- Basic familiarity with other paid channels (TikTok, YouTube, LinkedIn) is a plus.
Employment Type: Contract
Vacancy: 1