Product Marketing Manager

Yoco↗︎; Cape Town; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A dynamic tech company in Cape Town is seeking a Product Marketing Manager to drive innovative strategies. The ideal candidate will have over 6 years of product marketing experience, a data-driven mindset, and excellent project management skills. You will be responsible for developing customer insights, crafting compelling messaging, and collaborating across departments to ensure successful product adoption.

Qualifications

• 6+ years of experience in product or brand marketing, preferably in tech or high-growth environments.
• Proven ability to drive integrated GTM plans, develop messaging, and drive adoption.
• Strong project management skills with an ability to meet deadlines.

Responsibilities

• Own the Product Marketing strategy for Yoco's products, collaborating across teams.
• Develop deep customer insights and market understanding.
• Craft compelling value propositions and messaging.

Skills

Data-driven decision making

Cross-functional leadership

Customer-centric approach

Project management

Strategic thinking

Education

Degree in business, marketing, finance or related field

Job description

Who we are

Yoco was founded in 2015, and we’ve been breaking down barriers, unlocking economic opportunities and opening commerce for people to thrive ever since.

We’re the payments provider for over 200 000 self-employed, and process over US$3 billion annually.

We have ±350 team members globally, all with a bias for boldness and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems, together.

Our mission of making society more equal requires a variety of people, with different backgrounds and points of view, to keep building solutions that make life easier for emerging businesses.

We’re growing fast. With growth comes compelling challenges. If you’re an ambitious problem-solver, with big ideas, a passion for doing good, bright, grounded and courageous; you’re likely to thrive at Yoco.

We don’t stop pushing. We break things to rebuild. We challenge ourselves and each other. We’re constantly evolving — and we’re doing it fast.

Grow With Us.

About the Product Marketing team

The Product Marketing team at Yoco translates customer needs to powerful solutions, sitting at the heart of shaping our value propositions for the future. PMMs at Yoco don\'t just look after positioning, messaging and driving product adoption, but build go-to-market strategies that fuel growth.

About the role

We’re looking for an experienced and enthusiastic Product Marketing Manager who will diligently connect customer insights with innovative products and successfully craft and execute GTM strategies.

Sitting at the intersection of product development and marketing, you will work across teams to shape how our products are positioned, launched, and adopted. With an ambitious roadmap ahead, your expertise in go-to-market (GTM) strategy, audience segmentation, competitive analysis, and sales enablement will be critical in driving growth.

The ideal candidate is data-driven, results oriented, customer-obsessed, and highly strategic, with a background in GTM execution in a tech environment.

What you will be doing

• Own the Product Marketing strategy for a set of Yoco’s products (e.g., POS, Online Payments, Integrations), collaborating closely with Product, Sales, Brand, and Performance teams

• Develop deep customer and market insights—understanding pain points, behaviors, competitive dynamics, and regulatory trends

• Craft compelling value propositions, messaging, and positioning for new and existing products

• Look after pricing and promotions to ensure these align with business goals, market trends and best reflect the value of Yoco’s portfolio

• Take a portfolio view to ensure Yoco’s products are positioned cohesively across pricing, messaging, and overall strategy

• Ensure consistent, high-impact product communication across web, app, email, social, and other marketing channels

• Launch go-to-market campaigns in partnership with Brand, Performance, CRM and external agencies to drive product adoption and new customer acquisition

• Measure success by setting and tracking KPIs for product launches, campaign performance, and customer engagement

• Build bridges between business goals, product roadmaps, customer needs and sales and marketing tactics, to effectively drive revenue growth

• Enable teams internally with product knowledge, training, marketing and sales enablement materials

• Leverage customer insights and data to refine messaging, identify new opportunities, and influence product development

• Work closely with leadership and constantly propose new initiatives to product, in order to improve acquisition, activation, retention and referrals

About you

• 6+ years of experience in product or brand marketing—preferably in a tech, high-growth startup or scale-up environment

• Proven ability to drive integrated GTM plans- developing differentiated messaging, launching products and driving adoption

• Highly analytical and data-driven, relying on data to uncover trends, measure impact, and iterate

• Clear track record of working closely with sales and producing sales enablement materials to support them in meeting their goals

• Strong project leader —able to align cross-functional stakeholders and successfully drive execution across multiple teams

• Good storyteller—able to craft compelling narratives that resonate with different audiences

• Exceptional project management, communication and interpersonal skills, with the ability to meet deadlines

• Comfortable in a fast-paced environment, managing multiple projects simultaneously

• Ability to juggle different projects at the same time and thrive in a fast-paced start-up environment

• Degree in business, marketing, finance or related field

• Fintech or Payments experience would be considered a plus

The people we’re looking for

We’re looking for brave people who want to grow. And as Yoco grows we hope they stay with us, long term.

Growing can be a daunting task and it’s not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other to push further.

So, who are you? You’re a curious problem-solver with a passion for doing good. You’re bright and grounded, experimental and brave. You play open cards and get stuck in. You’re not afraid of change. You close the loop.

Find out more about who we are here.

We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.