Product & Lifecycle Marketing Lead - GTM & Activation

Kuda; Durban; On-site; ZAR 700 000 - 900 000; Full time

Job summary

A fintech company based in Durban is seeking a Product and Lifecycle Marketing Lead. You will own the go-to-market strategy for product launches, lead lifecycle marketing initiatives to enhance customer engagement, and manage a growing team. The ideal candidate has over 7 years of product marketing experience, with strong collaboration skills and a track record of successful marketing strategies. This role is focused on delivering customer value through compelling communications.

Qualifications

• 7+ years of experience in product marketing, lifecycle marketing or related roles.
• Proven success in driving adoption and retention.
• Hands-on experience with lifecycle marketing tools.

Responsibilities

• Lead the go-to-market (GTM) strategy for all new product launches.
• Own the lifecycle marketing strategy and user journeys.
• Manage and mentor a team of four people.

Skills

Product marketing experience

Lifecycle marketing tools expertise

Analytics and data-driven

Exceptional storytelling skills

Leadership and coaching

Collaboration skills

Tools

Iterable

Job description

A fintech company based in Durban is seeking a Product and Lifecycle Marketing Lead. You will own the go-to-market strategy for product launches, lead lifecycle marketing initiatives to enhance customer engagement, and manage a growing team. The ideal candidate has over 7 years of product marketing experience, with strong collaboration skills and a track record of successful marketing strategies. This role is focused on delivering customer value through compelling communications.