PPC / SEM Specialist

Webrepublic; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading digital marketing agency is seeking a PPC / SEM Specialist to join their Cape Town team. The ideal candidate will develop innovative campaign strategies, manage Google Ads campaigns, and analyze performance to maximize ROI. A strong educational background in Marketing or a related field is required, along with at least 1-2 years of experience in a digital agency. This role offers dynamic growth opportunities in a flexible work environment with a competitive compensation package.

Benefits

Dynamic work environment

Opportunities to work on exciting projects

Learning from Subject Matter Experts

Flat hierarchies and short decision paths

Vibrant office space in Cape Town

Flexible work environment

Competitive compensation package

Qualifications

• At least 1-2 years of relevant experience, ideally within a digital agency.
• Exceptional written and oral communication skills in English.

Responsibilities

• Develop and execute innovative campaign strategies.
• Create, manage, and supervise Google Ads campaigns.
• Analyze performance via Google Analytics to maximize ROI.
• Collaborate with the International Account Management team.
• Conduct keyword research and craft compelling ad copy.

Skills

Proficiency in Google Ads

Analytical skills

Campaign management

Communication skills in English

Fluency in German, French, Italian or Spanish

Education

National Diploma or Degree in Marketing, Economics, Communications, or related field

Tools

Google Analytics

Job description

Webrepublic is Switzerland’s leading independent digital agency. To support our global growth, our Cape Town subsidiary works hand-in-hand with our Zurich HQ to deliver world-class digital excellence. We are looking for a PPC / SEM Specialist to join our international team and help scale our South African operations into a large-scale powerhouse.

As a PPC / SEM Specialist you will be responsible for taking care of the campaigns of your clients in the English speaking areas and develop new campaign strategies to make them the rock stars of their industry.

Key Responsibilities

Reporting directly to the Performance Marketing Team Lead, your duties and responsibilities will include, but will not be limited to:

• Drive Strategy: Develop and execute innovative campaign strategies to ensure our clients become industry leaders,
• Campaign Excellence: Create, manage, and supervise high-impact Google Ads campaigns from inception to execution,
• Data-Driven Optimisation: Continuously analyze performance via Google Analytics and attribution tools to maximise ROI,
• Stakeholder Collaboration: Partner with the International Account Management team to exceed client expectations and maintain high satisfaction,
• Content & Research: Conduct deep keyword research and craft compelling search ad copy that resonates with target audience behaviour.

Qualifications and Skills

As an ideal candidate, you must have the following:

• Education: A National Diploma or Degree in Marketing, Economics, Communications, or a related field,
• Experience: at least 1-2 years of relevant experience, ideally within a digital agency,
• Technical Mastery: Proficiency in Google Ads and Google Analytics is essential,
• Bonus Skills: Familiarity with Social Media, Display, or Video Advertising is a major plus,
• Communication: Exceptional written and oral communication skills in English,
• Multilingualism: Fluency in German, French, Italian or Spanish is highly beneficial.

What we offer

On our side, we offer...

• a dynamic work environment fostering personal growth and development,
• opportunities to work on exciting projects with leading global brands,
• learning from Subject Matter Experts across all digital marketing disciplines,
• flat hierarchies and short decision paths, being part of a young, dynamic, and international team,
• exposure to disciplines beyond your own skill set,
• a vibrant office space in Cape Town and a flexible work environment (hybrid work),
• a competitive compensation package.

Are you Interested?

We are looking forward to receiving your online application including your CV and references.

Webrepublic is an equal opportunity employer. We encourage candidates from all backgrounds to apply. We will give preference to previously disadvantaged individuals.