PPC Advertising Specialist

The Legends Agency; South Africa; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A fast-growing digital performance agency in South Africa seeks a PPC Advertising Specialist. In this role, you will manage Google and Meta Ads campaigns for iGaming products, ensuring compliance with industry standards and optimizing performance. Ideal candidates have 3-5 years of experience in similar roles and a strong analytical mindset. Compensation ranges from R38,000 - R55,000 per month with a full-time schedule.

Qualifications

• Minimum 3-5 years experience managing Google and Meta Ads for iGaming or sports betting.
• Ability to work with regulated and unregulated markets.
• Strong analytical skills for interpreting data and optimizing campaigns.

Responsibilities

• Plan, launch, and optimize Google Ads and Meta Ads campaigns.
• Research geo-specific advertising policies for compliance.
• Monitor campaign performance and adjust strategies as needed.

Skills

Managing Google Ads

Managing Meta Ads

Ad compliance strategies

Analytical skills

Tools

Google Analytics

Meta Business Suite

Voluum

Binom

RedTrack

Job description

About the job PPC Advertising Specialist

PPC Advertising Specialist
Join a fast-growing digital performance agency driving results in the iGaming and sports betting space.
Remote South Africa | R38,000 - R55,000 per month | Full-time, Monday to Friday (9am -6pm, UTC +2)

About Our Client

Our client is a dynamic international performance marketing agency specialising in the online gambling, casino, and sports betting industries. With a strong foothold across regulated and emerging markets, they deliver high-impact campaigns that combine creative precision, data intelligence, and compliance expertise. This is an opportunity to join a forward-thinking team shaping digital advertising for the iGaming world.

The Role: PPC Advertising Specialist

You’ll take ownership of paid media campaigns across Google Ads and Meta, focusing on high-performing and compliant user acquisition strategies for iGaming products. Your work will directly influence growth across multiple global markets, leveraging your analytical mindset and understanding of ad policies within regulated and unregulated territories.

Key Responsibilities

• Plan, launch, and optimise Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) campaigns for online gambling and betting brands
• Research geo-specific advertising policies and adapt strategies for compliance across various jurisdictions
• Develop, test, and refine ad creatives and copy that maximise approval rates and conversion performance
• Monitor campaign performance daily, adjusting bids, targeting, and placements for optimal ROI
• Analyse metrics such as CPC, CTR, CPA, ROI, and ROAS to guide data-driven decisions
• Produce performance reports using tools such as Google Analytics and Meta Business Suite
• Collaborate with design, content, and compliance teams to ensure alignment and ad quality
• Propose and execute A/B tests for landing pages to enhance conversion rates and quality scores
• Stay current with advertising trends, competitor activity, and platform policy updates

About You

• Minimum 3-5 years experience managing Google and Meta Ads for iGaming, casino, or sports betting campaigns (non-negotiable)
• Proven ability to work with both regulated (UK, Malta, Ontario) and unregulated (LATAM, SEA, Africa, Eastern Europe) markets
• Strong grasp of ad compliance strategies and creative approval techniques
• Highly analytical with solid experience interpreting data and optimising campaigns for ROAS
• Familiarity with tracking and attribution platforms such as Voluum, Binom, or RedTrack (advantageous)
• Experience with ad cloaking, redirect filtering, or compliance-friendly funnel setups (advantageous)
• Independent, proactive, and able to deliver measurable results with minimal supervision
• Excellent communication and reporting abilities
• Bonus: Knowledge of affiliate campaigns, CPA traffic sources, TikTok Ads, Native Ads, or crypto casino campaigns