Paid Ads Specialist

Scale Army Careers; Remote; ZAR 300 000 - 600 000; Full time

Job summary

A media-buying agency is seeking a Paid Ads Specialist to execute campaigns in Meta Ads Manager and Google Ads. The ideal candidate will have over 3 years of experience in executing paid media strategies, with a strong focus on campaign setup and operational execution. This fully remote position values detail and accuracy, ensuring all parameters meet agency standards. Join a dynamic team and contribute to improving operational workflows while working in a fast-paced environment.

Qualifications

• 3+ years of hands-on paid media execution in Meta and Google Ads.
• Agency experience managing multiple accounts simultaneously.
• Expertise in trafficking within Google Ads and Meta.

Responsibilities

• Setup and manage campaigns in Meta & Google Ads.
• Ensure compliance and accuracy before launch.
• Coordinate execution and monitor campaign performance.

Skills

Proficiency in Meta Ads Manager

Google Ads setups

Verbal communication

Written communication

Time management

Attention to detail

Education

Bachelor's degree in marketing or a related field

Tools

Meta Ads Manager

Google Ads

Job description

Overview

Our client is a media-buying agency specializing in scaling retail brands through a full-funnel marketing approach. They combine brand awareness with performance media, advanced data analytics, and a commitment to growth. Their high-performance culture values candor, curiosity, ownership, and results. They are passionate about their craft and the teams they build.

Location

Fully remote | 9 AM – 5 PM EST

Role Overview

The Paid Ads Specialist will focus on hands-on, keyboard-level execution inside Meta Ads Manager and Google Ads, with an emphasis on trafficking, campaign setup, ad uploads, and flawless operational execution. This is not a strategy role and it is not responsible for pushing campaigns live; it is about building everything accurately inside the platforms, ensuring launch readiness before internal QA. The role is execution-heavy and ideal for someone who thrives with minimal handholding, works fast, maintains accuracy, and contributes to shaping internal ad operations workflows, tools, and documentation as the team scales.

Responsibilities

Trafficking & Setup (Primary)

• Hands-on setup inside Meta & Google Ads (expert level): campaigns, ad sets / ad groups, ads, naming conventions, URLs, structures, and audiences.
• Build campaigns for 6+ clients following all specs, flighting requirements, and internal frameworks.
• Ensure all strategist inputs are correctly transferred into the platforms.
• Manage audience mapping, placements, tracking parameters, and UTM structures across Meta, Google Ads, TikTok (as applicable), and other platforms.

Ad Trafficking & Operational Execution

• Receive inputs from strategists and upload everything accurately and quickly.
• Ensure clean, structured, and compliant builds before handoff to the internal QA team.
• Implement brand-safety settings, allow / block lists, and platform policy checks.

QA (Pre- & Post-Handoff)

• Validate creatives, ad sizes / durations, click-through paths, UTMs, and tag / pixel behavior (basic validation).
• Confirm platform policy compliance to prevent rejections.
• Perform pre-flight checks before internal QA reviews.

Launch Handoff

• Prepare trafficking sheets and launch checklists for clean handoffs.
• Coordinate with channel leads who are responsible for final activation ("pushing live").

Monitor & Escalate

• Track pacing, delivery, and disapprovals.
• Triage issues such as creative rejections, under-delivery, and tracking inconsistencies with clear next steps and concise internal updates.

Collaboration

• Partner with strategists and channel leads to understand requirements, timelines, and specs.
• Provide clear, concise internal communication and status updates.

Standards & Safety

• Apply brand-safety guidelines, suitability settings, and client requirements.
• Maintain accuracy in specs, naming conventions, and platform structures.

Internal Guide & Documentation

• Contribute to building internal documentation, workflows, operational frameworks, and ad ops best practices.
• Help define best practices for a role that is being built for the first time.

Qualifications

Experience

• 3+ years of hands-on paid media execution in Meta and Google Ads.
• Must have agency experience, managing multiple accounts simultaneously.
• Expertise in trafficking within Google Ads and Meta; exposure to TikTok, Reddit, Snap, or other channels is a plus.

Bachelor's degree in marketing or a related field preferred.

• Strong operational experience with naming conventions, UTM structures, audience setups, and pixel checks.

Skills

• Proficiency in Meta Ads Manager and Google Ads setups.
• Excellent verbal and written communication with internal teams.
• Ability to operate with urgency, accuracy, and independence.
• Strong time management and ability to handle multiple tasks.
• High attention to detail.
• Proactive and resourceful; able to identify gaps, propose solutions, and create lightweight tools / docs.
• Comfortable in a high-velocity agency environment and tight timelines.
• Ability to maintain a clean, quiet remote work environment suitable for virtual collaboration.

What Success Looks Like

• Independently takes strategist inputs and uploads all assets accurately on the first try.
• Builds campaigns quickly, cleanly, and without errors.
• Becomes the internal "go-to" for flawless ad trafficking.
• Help establish documentation and operational frameworks that improve departmental efficiency.
• Enables strategists and senior media buyers to focus on high-level work by owning execution tasks.
• Communicates clearly, professionally, and proactively.
• Escalates anomalies early with full context and documentation.
• Consistently delivers error-free, on-time trafficking.

Opportunity

This role offers the chance to deeply influence operational excellence within a fast-scaling media-buying agency. You will play a key part in shaping workflows, tools, and best practices while supporting a high-performance team. With clear goals, meaningful ownership, and strong internal support, you\'ll grow your expertise and impact as this function continues to evolve.

Application Process

To be considered for this role these steps need to be followed :

1. Fill in the application form
2. Record a video showcasing your skill sets

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Other

Industries

Marketing Services