Operator & Trade Marketeer

Unilever; Durban; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A leading food service company seeks a Marketing Professional with over 5 years of experience in the FMCG sector. This role involves overseeing eCommerce strategies, maintaining online content, and generating market insights. Ideal candidates will have a proven track record in marketing, strong project management skills, and a passion for delivering high performance. The position is based in Durban, South Africa, offering a dynamic work environment focused on digital transformation.

Qualifications

• 5+ years of experience in Marketing in the FMCG Foodservice industry.
• Proven track record in Marketing & Sales in the Foodservice Industry.
• Attention to detail and strong project management skills.

Responsibilities

• Oversee execution and full-year strategy for the eComm business.
• Maintain website content and troubleshoot issues with technical teams.
• Create trade support materials and assist with event execution.

Skills

Marketing in the FMCG Foodservice industry

Trade and customer marketing

Social media management

Negotiation skills

Data analysis

Project management

Job description

We are at the heart of carving out brand and culinary experiences out-of-home with iconic brands like Hellmann's, Robertsons, Knorr Professional, Fine Foods and Cart D'Or.

Unilever Food Solutions is a business created by Chefs for Chefs, and is committed to providing innovative and high-quality professional food ingredients and value-added services like menu trend inspiration, recipe ideation, and culinary training.

If you thrive on challenge and want to be part of a progressive, ambitious and fast-paced team which embraces the "Digital First" mindset to get closer to our customers, leverage insights, and are eager to stay on top of a fast-evolving market needs, then this is the role for you!

Our ambition is to reach 3 million+ operators via an online & offline contact strategy.

Digital Focus

• Digital transformation to fuel growth through data-driven and technology-enabled Go-to-Market (GtM) capabilities.
• Mindset to get closer to customers, leverage insights, and stay ahead of fast-evolving market needs.

Responsibilities

• Trade partner support: oversee execution and full-year strategy and support for our eComm business, buying groups, redistributors, and a majority of our Tier 1-2 distributors.
• Digital Content: maintain website components (written content, images, specs, allergens & nutritional information), feed content, ensure all updates for our entire portfolio and innovation items, work with trade partners and internal technical teams to troubleshoot issues.
• Top product and innovation support & readiness: create trade support materials such as Selling Guides for trade partner reps, trainings, assist with trade show and other event execution, and overall asset creation for marketing programs with our customers.
• Operator support: attract operators by creating and delivering valuable content and experiences tailored to them, form connections that solve their problems and help UFS be the best solution provider.
• Generating insights: gather market data and insights to improve operator end-to-end experience, apply learnings to drive growth strategies aligned with business goals and objectives.
• Deep understanding of sales/marketing funnels, operator lifecycle & marketing automation journeys.
• Thorough knowledge of customer buying journeys and the ability to filter all business decisions through the eyes of our customer.
• Ability to create creative and persuasive content across a variety of online & offline channels.
• Performance measurement & analysis both online & offline.
• Project management & process management in similar FMCG functions.
• A digital expert in traffic generation, lead management, content marketing/inbound marketing, conversion optimization, SEO, marketing automation & social media marketing, and digital demand creation.
• Agency management.

Qualifications & Experience

• 5+ years' experience in Marketing in the FMCG Foodservice industry.
• Proven track record in Marketing & Sales in the Foodservice Industry.
• Trade and customer marketing experience.
• Managing social media accounts.
• Attention to detail, comfortable with data & strong project management skills.
• Agile, resilient, and driven to find insights and collaborative solutions.
• Curious, unconventional, courageous, and willing to think outside the box.
• Strong negotiation skills.

Personal Attributes

• Passion for high performance: takes personal responsibility and accountability for execution and results, uses data and insight to make decisions.
• Personal mastery: sets high standards for themselves, actively builds own wellbeing and resilience.
• Consumer love: always looks for better ways to serve consumers, invests time inside and outside to understand their needs.
• Purpose & service: has humility, understanding that leadership is service to others inside and outside Unilever.
• Agility: explores the world around them, continually learning and developing their skills.