Omnichannel Specialist

Novo Nordisk; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A global healthcare company is looking for an Omnichannel Specialist to lead integrated engagement strategies within the Customer & Patient Experience team in Johannesburg. The role involves developing cohesive omnichannel journeys, optimizing engagement through various digital channels, and collaborating with cross-functional teams. Candidates should have a Bachelor's degree in a relevant field and experience in pharmaceutical marketing. This position offers a unique opportunity to innovate patient engagement strategies.

Benefits

Global learning opportunities

Competitive benefits

Qualifications

• 3-5 years of experience in pharmaceutical marketing or omnichannel execution.
• Proven experience managing omnichannel campaigns.
• Hands-on experience with various digital channels.

Responsibilities

• Drive development and execution of omnichannel engagement strategies.
• Guide cohesive omnichannel journeys.
• Measure and report performance insights.

Skills

Pharmaceutical marketing

Digital engagement

CRM tools

Marketing automation

Data analysis

Education

Bachelor's degree in Business Administration or Marketing

Tools

CRM platforms

Email

WhatsApp for Business

eDetailing

Webinars

Job description

Are you passionate about transforming customer engagement and shaping the future of omnichannel excellence? Do you thrive at the intersection of digital innovation, customer experience, and data-driven strategy? If so, we are looking for a forward-thinking and collaborative Omnichannel Specialist to join our Customer & Patient Experience team in South Africa, Johannesburg.
This is a unique opportunity to elevate how we engage with healthcare professionals (HCPs) and patients, strengthen our omnichannel capabilities, and contribute to a seamless, personalised experience across all touchpoints.

Your new role

As an Omnichannel Specialist, you will drive the development and execution of integrated, compliant, and insight-led engagement strategies that enhance how we connect with HCPs and patients. You will be a key partner to commercial, medical, and cross-functional teams, helping shape omnichannel journeys that are meaningful, relevant, and aligned with strategic imperatives.

Your main responsibilities will be to:

• Guide the design and execution of cohesive omnichannel journeys across HCP and patient touchpoints in alignment with local, regional, and global strategies.
• Optimise content and campaigns across all channels to maximise reach, relevance, and engagement impact.
• Drive personalisation at scale through marketing automation tools, segmentation, and triggered journeys. Build omnichannel capability across teams by promoting best practices and strengthening digital literacy.
• Measure, analyse, and report performance, transforming data into actionable insights for continuous improvement.
• Ensure all omnichannel activities follow internal policies, compliance standards, and regulatory guidelines.
• Identify opportunities for innovation and champion new technologies and digital solutions to enhance engagement effectiveness.

Your new department

You will join the Customer and Patient Experience department — a strategic and highly collaborative team working to elevate engagement excellence across the organisation.
The team partners closely with Sales, Marketing, Medical, Regulatory, Communications, Market Access, Digital Excellence, and regional OCE counterparts to ensure that omnichannel strategies are seamlessly integrated, customer-centric, and impactful. We operate in a fast-evolving environment where innovation, cross-functional alignment, and data-driven decision‑making are central to delivering outstanding customer and patient experiences.

Your skills & qualifications

To succeed in this role, you should have Bachelor’s degree in Business Administration, Marketing, Digital Marketing, or a related field.

• 3–5 years of experience in pharmaceutical marketing, digital engagement, or omnichannel execution.
• Proven experience managing omnichannel campaigns using CRM or marketing automation tools.
• Strong understanding of compliance, content approval workflows, and experience building or adapting content.
• Hands‑on experience with channels such as email, HCP portals, WhatsApp for Business, IVAs/eDetailing, webinars, and third‑party platforms.
• Exposure to patient engagement initiatives or digital patient platform management.

As a person, you are a strategic thinker with a strong ability to turn customer insights into practical, long‑term omnichannel plans. You bring a customer‑centric mindset and solid understanding of digital marketing, targeting, and analytics, allowing you to interpret engagement data and translate it into clear recommendations. You are confident working across digital platforms, collaborate effectively with diverse stakeholders, and manage multiple projects with ease. You approach challenges creatively, think proactively, and bring an innovative mindset to your work. Strong communication skills, resilience, and the ability to create clarity in complex situations define your way of working.

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years, this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.

What we offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

More information

To submit your application, please upload your CV online (click on Apply and follow the instructions).

Deadline

The 18 of January 2026

We care about your motivation, but you do not need to attach a cover letter to your application, but please include a few sentences about why you are applying in your CV. To ensure an efficient and fair recruitment process, please refrain from adding a photo in your CV.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long‑term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.