New Business Executive

Kitty; Wes-Kaap; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A platform development agency in South Africa is seeking a proactive Lead Generation / New Business Executive to source and qualify high-quality leads. This role involves using LinkedIn for research, conducting outbound outreach, and maintaining lead data in the CRM. The ideal candidate should have strong communication skills and experience with CRM systems. The position offers a hybrid working environment with opportunities for personal and professional development, reflecting the company's commitment to employee growth.

Benefits

21 days of holidays, increasing with service

Employee Assistance Programme

Discounted wellbeing classes/membership

Active company social life

Training opportunities

Work from anywhere for 2 weeks a year

Qualifications

• Experience using a CRM system to manage leads and outreach activity.
• Strong working knowledge of Excel for data organisation.
• Excellent written communication skills with attention to detail.

Responsibilities

• Research and identify potential client organisations.
• Conduct outbound outreach via email and LinkedIn to generate MQLs.
• Maintain accurate lead and outreach data within the CRM.

Skills

Research-led outreach

CRM system experience

Excel proficiency

Written communication skills

Tools

LinkedIn

Prospecting platforms

Job description

Kitty is a platform development agency. We focus on understanding the needs of both the brand and the consumer to design the best-in-class experiences and technology-led solutions that drive performance.

Kitty is the sister agency to ROAST, a multi-award-winning independent performance media agency. Together, we combine both media intelligence and data science, along with constant experimentation, we create solutions that will drive the biggest impact.

But none of this works without exceptional people – which is why we put talent first, always. Training, progression, and opportunities to learn are baked into how we work. We want our people to feel happy, supported, and inspired.

Exceptional company culture isn’t an add-on at ROAST & Kitty – it’s the engine. It powers everything: creativity, collaboration, retention, results. We’re proud of the culture we’ve built, because it’s authentic and intentional. Rooted in shared values, not just surface perks.

ROAST & Kitty have created a place where people belong, grow, and do their best work – together.

The Role

Lead Generation / New Business Executive

We are seeking a proactive, detail-driven Lead Generation / New Business Executive to help accelerate our growth pipeline. You will be responsible for sourcing and qualifying high-quality Marketing Qualified Leads (MQLs) through daily outbound activity. This includes researching and identifying potential businesses, engaging relevant decision-makers, and preparing leads for handover to senior commercial stakeholders.

This role is ideal for someone who enjoys research-led outreach, data accuracy, and working within a well-defined new business process.

Key Responsibilities

• Research and identify potential client organisations using defined qualification criteria, including: Location; Industry / sector; Company size; Revenue; Website platform and technology stack
• Use LinkedIn, prospecting platforms, and online research tools to identify relevant companies and decision-makers.
• Conduct targeted outbound outreach via email and LinkedIn to generate MQLs.
• Maintain accurate lead and outreach data within the CRM.
• Track outreach volumes, response rates, and performance metrics.
• Ensure all written communication is clear, professional, and aligned to brand standards.
• Work closely with the New Business Manager to transition qualified leads into the sales pipeline.

The Candidate

You will be joining a fast-paced environment where clarity, organisation, and clear communication are essential.

• We are looking for someone who demonstrates:
• Familiarity with searching for businesses and individuals using LinkedIn (including filters and basic prospecting techniques)
• Experience using a CRM system to manage leads and outreach activity
• Strong working knowledge of Excel, including data organisation and basic reporting
• Familiarity leveraging AI and creating prompts to identify suitable businesses and individuals to outreach to and create collateral to support outreach efforts
• Excellent written communication skills with strong attention to detail
• Ability to work methodically, manage multiple prospects, and follow structured processes

Desirable Attributes

• Self-motivated with a results-driven mindset
• Comfortable working independently and remotely
• Curious about digital marketing, websites, and technology
• Organised and consistent in follow-ups and record keeping

Working at Kitty

Location: hybrid working both from home and our lovely office on the V&A Waterfront

Holidays: 21 days, increasing with length of service, plus national holidays, Christmas Eve and New Year’s Eve

Social life/Benefits:

• an additional 2 weeks ‘work from anywhere in the world’
• Employee Assistance Programme
• Discounted wellbeing classes / membership
• Active company social life organised by a staff committee
• Opportunity for involvement in CSR, sustainability and charity initiatives
• Training, including Supplier sessions (e.g. Google), Industry bodies (e.g. IAB), External trainers
• Opportunities to learn about other digital disciplines

Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home on some days each week, where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager and client team to manage their time appropriately and according to their work and team requirements.

We are an equal opportunities employer.

At ROAST | Kitty, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.

If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom.

Please beware of scams online or from individuals claiming to represent us. A ROAST / Kitty employee will never solicit candidates through a non-ROAST email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.

Please note that we will only accept applications from candidates who are legally entitled to work in South Africa

Please beware of scams online or from individuals claiming to represent us. A ROAST / Kitty employee will never solicit candidates through a non-ROAST / Kitty email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.