Media Strategist R32 000

Pro Talent; Durban North; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading media agency in Durban North is seeking a skilled Media Strategist to contribute to brand strategies by developing innovative digital media strategies and leading media campaigns. The ideal candidate has a Digital Marketing Degree and 3-5 years of relevant experience in digital media planning and strategy. This role offers a competitive salary and a chance to work in a dynamic environment.

Qualifications

• 3-5 years of experience in digital media planning, buying, and strategy.
• Proficiency in analyzing and reporting across digital channels.
• Experience in developing educational materials and best practices.

Responsibilities

• Prepare comprehensive media strategies and drive innovation.
• Manage day-to-day media activities and oversee campaign implementations.
• Compile insightful post-campaign reports with future recommendations.

Skills

Digital media planning

Budgeting

KPI tracking

Media strategy innovation

Training and upskilling

Education

Digital Marketing Degree / Diploma

Tools

Google Ads

Facebook Blueprint

Twitter Flight School

Job description

An exciting opportunity awaits in Durban's thriving media landscape for a Media Strategist. Our client is seeking a talented individual to join their team, contributing to brand strategies through the development of innovative digital media strategies and offering valuable input on media campaigns managed by other agency partners.

Duties & Responsibilities

• Media Strategy: Preparation of comprehensive media strategies, motivations / presentations, and driving innovation in ongoing and tactical media strategies.
• Media Input: Reviewing and providing guidance on media strategies prepared by other brand partners, and sharing expertise internally.
• Media Leadership: Managing day-to-day media activity for brands within the portfolio, overseeing the implementation of approved strategies, briefing media planners, compiling campaign schedules, and ensuring accurate buying briefs.
• Media Guidance: Conducting media format research, offering input on ad types / formats.
• Budgeting: Strategically allocating budgets to campaigns / media platforms, and monitoring expenditure accordingly.
• Managing flow plans throughout campaigns.
• KPIs: Setting, tracking, and monitoring KPIs to ensure campaign objectives are met.
• Reporting: Compiling insightful post-campaign reports, including recommendations for future campaigns.
• Processes: Developing and implementing effective processes and operational methods to enhance the growth, effectiveness, and efficiency of the media function.
• Training: Providing training and upskilling to internal teams, including developing educational materials and best practice guidelines.

Desired Experience & Qualification

• Digital Marketing Degree / Diploma
• 3-5 years of experience in digital media planning, buying, and strategy within an agency environment
• Google Adwords Certification and Partner Status preferred, along with Facebook Blueprint Certification and Twitter Flight School Certification
• Proficiency in managing, optimizing, analyzing, and reporting across various channels, including Social Media Platforms, Google Media (Display, Search, YouTube), Online Publishers, Programmatic, and detailed knowledge of non-digital media channels