Media Strategist & Account Manager

dentsu; Johannesburg; On-site; ZAR 400,000 - 600,000; Full time

Job summary

A leading marketing agency in Johannesburg is seeking a Media Account Manager to oversee media activities for various brands. The ideal candidate will manage budgets, track KPIs, and collaborate with partner agencies. Strong skills in digital marketing and media buying are essential for success in this role, along with experience managing client relationships.

Qualifications

• Experience managing media strategies for brands.
• Ability to track and monitor KPIs effectively.
• Strong communication skills for client relations.

Responsibilities

• Manage day-to-day media activities for brand portfolios.
• Compile high-quality media strategies based on client briefs.
• Monitor budgets and KPIs for campaigns.

Skills

Digital Marketing

Marketing

Google Analytics

Google Docs

Facebook Advertising

Google AdWords

Google Marketing Platform

Google Ads

Media Buying

Media Planning

Social Media Management

DoubleClick

Job description

Overview

The MAM is the central contact person responsible for managing and driving all media related aspects of the brands in his / her portfolio including having a clear understanding of the brands providing strategic direction monitoring KPIs and budgets as well as ensuring the effective implementation and buying of all campaigns.

Responsibilities

• Build and maintain strong relationships with his / her respective brand client teams.
• Have a deep understanding of ABInBev's business and each brand within his / her portfolio.
• Manage the overall day-to-day media activity of the brands in his / her portfolio.
• Based on client briefs compile high quality innovative media strategies (traditional and digital).
• Encourage collaboration with relevant Dentsu partner agencies e.g. Dentsu Creative.
• Manage output across all Dentsu partner agencies and integrate seamlessly.
• Allocate realistic budgets to campaigns / media platforms and monitor accordingly.
• Agree on and then track / monitor KPIs ensuring that these are met.
• On approval of strategies brief media planner to compile campaign schedules.
• Oversee approval of schedules and ensure accurate buying briefs.
• Do monthly flow plan checks and address over- / underspends.
• Continuously look for and present proactive media ideas to the brand teams.
• Evaluate media proposals and make recommendations to client accordingly.
• Put together insightful post campaign reports including recommendations for future campaigns.
• Together with the insights division drive competitive brand reviews when / if required.
• Assist the buyer in chasing creative material when and if required.
• On a weekly basis communicate accurate account status to client and internal team.
• Support the BUD / Hub in providing portfolio related information when / if required.
• Assist the finance team in resolving invoice queries.

Details

Location: Sandton

Brand: Iprospect

Time Type: Full time

Contract Type: Permanent

Required Experience: Manager

Key Skills

• Digital Marketing
• Marketing
• Google Analytics
• Google Docs
• Facebook Advertising
• Google AdWords
• Google Marketing Platform
• Google Ads
• Media Buying
• Media Planning
• Social Media Management
• DoubleClick

Employment Type: Full-Time

Experience: years

Vacancy: 1