Marketing Specialist

Chocolatetribe; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A creative animation studio in Johannesburg seeks a dynamic Marketing Manager to lead its marketing initiatives. The role requires developing and executing strategies for brand enhancement and audience engagement. Responsibilities include overseeing digital marketing efforts, managing budgets, and fostering relationships with media and partners. Candidates should possess experience in marketing management, strong leadership skills, and creativity in campaign development.

Qualifications

• Proven experience in marketing management, ideally in the creative or entertainment sectors.
• Strong leadership skills with the ability to inspire and guide a marketing team.
• Excellent communication and interpersonal skills to collaborate with various stakeholders.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Collaborate with creative teams to align marketing efforts.
• Manage multi-channel marketing campaigns effectively.
• Oversee the studio's digital presence and content.

Skills

Strategic thinking

Digital marketing

Branding

Copywriting

Team leadership

Job description

Job Overview

We are seeking a dynamic and innovative Marketing Manager to lead the marketing efforts for our animation studio. As the Marketing Specialist, you will play a crucial role in the strategy and implementation of our studio's marketing efforts. Key strategy enhancing brand recognition, and expanding our audience reach. This role requires a creative and strategic thinker who can combine their passion for branding and marketing.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to promote our studio's projects and services.
• Collaborate closely with creative teams to understand upcoming projects, ensuring marketing efforts align with the studio's vision.
• Create and oversee the implementation of multi-channel marketing campaigns, including digital, social media, email, and events.
• Manage the studio's digital presence, including website content, social media channels, and online communities.
• Ability to write copy for various platforms.
• Coordinate with internal teams to gather assets and information needed for marketing materials, trailers, and promotional content.
• Analyse audience preferences and industry trends to identify opportunities for expanding our market share.
• Monitor and report on the performance of marketing campaigns, adjusting strategies as needed to achieve optimal results.
• Build and nurture relationships with media outlets, influencers, and partners to enhance our studio's visibility and reputation.
• Oversee the production of marketing materials such as trailers, posters, and behind-the-scenes content.
• Plan and execute promotional events, screenings, and workshops to engage the animation community and target audiences.
• Manage the marketing budget effectively, allocating resources for maximum impact.
• Stay up-to-date with animation industry trends, technologies, and competitors to inform marketing strategies.
• Lead a small marketing team, providing guidance, mentorship, and fostering a collaborative environment.