Marketing Specialist

Durpro Workforce Solutions; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading marketing firm in Durban seeks a Marketing Specialist to develop and implement strategies for enhancing brand presence. The role involves planning and executing marketing campaigns, creating engaging content for digital platforms, and analyzing performance metrics. Candidates must possess a diploma in Marketing or Business, along with relevant experience and strong communication skills. The position offers an exciting opportunity for creative individuals who thrive in a dynamic environment.

Qualifications

• Diploma or degree in Marketing, Business, or related field.
• Proven experience in marketing or related role.
• Strong written and verbal communication skills.

Responsibilities

• Plan and execute marketing campaigns across digital and traditional channels.
• Create engaging content for social media, website, and email marketing.
• Monitor and analyze campaign performance and generate reports.

Skills

Written communication skills

Verbal communication skills

Digital marketing proficiency

Social media skills

Creative thinking

Organization skills

Education

Diploma or degree in Marketing, Business, or related field

Tools

MS Office

Digital marketing tools

Job description

Job Purpose

To develop and implement marketing strategies that promote the company’s products/services and strengthen brand presence.

Key Responsibilities

• Plan and execute marketing campaigns across digital and traditional channels.
• Create engaging content for social media, website, and email marketing.
• Monitor and analyze campaign performance and generate reports.
• Conduct market research to identify trends and opportunities.
• Collaborate with sales and creative teams to support promotions.
• Assist in organizing events, promotions, and product launches.

Qualifications & Skills

• Diploma or degree in Marketing, Business, or related field.
• Proven experience in marketing or related role.
• Strong written and verbal communication skills.
• Proficient in social media, digital marketing tools, and MS Office.
• Creative, organized, and detail-oriented.