Marketing Manager - Austral Africa

Lactalis South Africa; Stellenbosch; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

A leading dairy company is seeking a Marketing Manager for Austral Africa in Stellenbosch. You'll develop innovative marketing strategies, oversee campaigns, and lead a local team to enhance brand presence in the region. The ideal candidate will have extensive FMCG experience and a strong grasp of local market dynamics. This role includes stakeholder engagement and budget management.

Qualifications

• 12 years of experience in marketing within FMCG environment.
• 6 years in a managerial role preferred.
• Fluency in English and ideally one local language of Austral Africa.

Responsibilities

• Conduct thorough market research for Austral Africa.
• Develop effective marketing strategies tailored to the region.
• Lead innovative marketing campaigns and monitor performance.
• Establish relationships with internal and external stakeholders.

Skills

Innovation

Project management

Communication

Leadership

Analytical skills

Market analysis

Education

Bachelor’s degree in Marketing or related field

Job description

Job title : Marketing Manager - Austral Africa

Job Location : Western Cape, Stellenbosch

Deadline : October 03, 2025

Overview

As a Marketing Manager for Austral Africa, you will play a pivotal role in developing and executing innovative marketing strategies to enhance our brand presence and drive business growth in the region.

This role requires a deep understanding of local markets, consumer behavior, cultural nuances specific to Austral Africa, and the ability to generate and deploy innovative solutions to deliver profitable and sustainable turnover growth.

The ideal candidate will possess the ability to execute, lead, and deliver, in addition to the leadership skills typically demanded by a regional role.

Required Skills

• Bachelor’s degree in Marketing, Business Administration, or related field.
• At least 12 years Marketing experience within an FMCG environment
• At least 6 years in a managerial role (longer experience in a managerial role will be considered a plus).
• Proven experience in developing innovative marketing strategies and executing successful campaigns.
• Strong understanding of the Austral African market, cultural nuances, and a passion for innovation.
• Strong project management and presentation skills
• Ability to communicate at all levels (business & customer interface)
• Interpret and understand complex financial, consumer and shopper data
• Excellent communication, leadership, and analytical skills.
• Fluency in English and ideally one or more local languages of the Austral Africa region, would be an advantage.
• Availability to travel at least twice a month to one or more Austral African markets

Duties & Responsibilities

Market Research and Analysis

• Conduct thorough market research to grasp the competitive landscape, market trends, customer needs, and opportunities in Austral Africa.
• Analyse consumer behaviour and adapt marketing strategies to meet local preferences and expectations, in coordination with our regional and central Market Research offices;
• Analyse in market panel data to understand performance and shape marketing strategy and activities.

Strategy Development and Innovation

• Develop and implement effective, innovative marketing strategies tailored to Austral Africa, including branding, product positioning, and market penetration plans.
• Lead the generation and deployment of new and creative marketing solutions, constantly seeking ways to disrupt the market positively and leveraging on the global and regional product portfolio.

Campaign Management

• Plan and execute innovative marketing campaigns, including digital, social media, events, and traditional advertising, relevant to the Austral African market.
• Monitor campaign performance, analyse data, and adjust to optimize results.

Stakeholder Engagement

• Establish and maintain relationships with key internal stakeholders, including SA marketing and R&D teams, division and corporate functions
• Establish and maintain relationships with key external stakeholders, including local partners, customers, and media agencies.

Team Leadership and Culture

• Lead and mentor the local marketing team, encouraging a culture of innovation and continuous improvement.
• Foster a collaborative and innovative work environment, promoting creative thinking and new ideas. Ensure that behaviours are aligned with our corporate core values of Engagement, Ambition and Simplicity.

Budget Management

• Oversee the marketing and trade marketing budget for Austral Africa, ensuring efficient allocation of resources and maximum ROI.
• Coordinate Annual Budget presentation
• Monitor monthly expenses

Closing Date

• 2025 / 10 / 03
• Sales / Retail / Business Development jobs