Marketing Manager

Adcock Ingram; Gauteng; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading healthcare company in South Africa seeks an experienced Marketing Manager to lead their Personal Care portfolio. Responsibilities include brand performance management, team leadership, strategic planning, and campaign execution. The ideal candidate has at least 5 years of marketing experience, a proven track record in brand management, and strong leadership abilities.

Qualifications

• Minimum 5 years of experience in marketing and brand management.
• Strong analytical skills and experience in managing P&L.
• Proven ability to lead and develop a team.

Responsibilities

• Oversee Personal Care portfolio, driving strategy and performance.
• Lead, coach, and motivate a team of Brand Managers.
• Ensure collaboration with key divisions and agencies.

Skills

Brand Performance Management

Leadership and Team Management

Cross-functional Teamwork

Marketing Strategy Development

Campaign Execution

Education

Bachelor's degree in Marketing or related field

Job description

Adcock Ingram Holdings Limited and its Subsidiaries (“we”, “us”) is committed to protecting and respecting your privacy. Our Privacy Notice sets out the basis on which personal information collected inter alia from you, social media, recruitment agencies and our website, will be processed by us. The Privacy notice is available on our website www.adcock.co.za.

One of the conditions under the Protection of Personal Information Act 4 of 2013 (POPIA) provides that candidates have the right to be informed about the collection and use of their personal information,

In the course of your application : we may

• collect personal information that may be used to identify potential professional opportunities other than the job you have applied for but of which we think might be of interest to you.
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We also use your personal information to respond to your inquiries, to verify your information and to share information with you.

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We reserve the right to make an appointment. If you have not heard from us within 30 (thirty) days of the closing date, please accept that your application was unsuccessful. Correspondence will be entered into only with shortlisted candidates.

Reporting to: Head of Marketing – Consumer Division

Job Purpose

The Marketing Manager will oversee the Personal Care portfolio of brands and deliver the internal and external performance expectations. The individual will be responsible for developing the Personal Care strategy and driving brilliant execution of the plans in collaboration with the rest of the business. The successful candidate joins a vibrant, passionate, competitive team of marketers who are eager to grow our brands from strength to strength.

Key Job Deliverables

Brand Performance Management

• Own Category P&L and share performance and track in line with targets set
• Strengthen brand share and equity across segments by growing brand health.
• Actively track and understand performance gaps and opportunities within the category.
• Maximize ROI and Monitor effectiveness or efficiency of campaigns vs allocated spend.
• Track & report on market share, brand health, and financial performance.

Leadership and Team Management

• Lead, coach, and motivate a team of Brand Managers.
• Set clear goals, develop team capabilities, and provide ongoing coaching or mentorship.
• Build a high-performance team culture and act as a role model for Adcock’s values.
• Motivate your team to meet deadlines and deliverables on time and in full.
• Monitor & track individual performance and development plans.

Cross-functional Teamwork & Collaboration

• Be the Personal Care Champion in key forums, driving collaboration across the Division.
• Ensure daily collaboration with Category & Sales teams to ensure brilliant execution.
• Partner closely with Supply Chain, Finance, and Regulatory to deliver portfolio growth.
• Build and maintain strong agency partnerships (creative, digital, media, shopper, PR).

Brand Strategy and Planning

• Partner with the Head of Marketing to shape and deliver the short and long-term strategic plans for the category.
• Lead the development of annual bands plans, outlining strategic objectives, must win battles, and KPIs to drive brand growth and market share.
• Develop action plans to achieve budgeted volumes and profit.

Brand Campaign Execution

• Oversee the end-to-end marketing mix across ATL, BTL, shopper, digital, PR, and healthcare professional (HCP) channels.
• Partner with creative agencies to develop communication as per the agreed brand blueprint and communication identity.
• Lead internal and external stakeholders to drive the execution of campaigns.

Ensure all marketing activities comply with regulatory and corporate requirements.

Innovation, Renovation and Research

• Ensure alignment of opportunities to consumer needs and market opportunities.
• Drive product and packaging innovation & renovation process from ideation to launch.
• Develop and maintain the innovation funnel focusing on a 5-year horizon.
• Lead personal care in claims development, regulatory and legal compliance.

Plan and Scope research requirements in collaboration with the relevant internal teams.

Daily Management of Brands

• Day-to-day management of allocated marketing budget on a monthly and annualized basis, monitoring ROI performance closely.
• Actively participate in forecasting operational planning and budgeting processes.
• Assist the Marketing Director in the budget setting process.
• Ensure regular review and analysis of monthly & quarterly performance vs assumptions.