Marketing Lead (Contract)

Old Mutual South Africa; Johannesburg; On-site; ZAR 400 000 - 500 000; Full time

Job summary

A financial services provider in Johannesburg is looking for a Marketing Lead on a contract basis. The successful candidate will develop and implement strategies for loyalty programs and financial wellness. This role involves managing a team, ensuring campaigns achieve measurable ROI, and collaborating with various departments. Ideal candidates have at least 8 years of marketing experience, particularly in digital campaigns and loyalty programs. This is a full-time position offering exciting challenges in a diverse work environment.

Qualifications

• Minimum 8 years of relevant marketing experience, including loyalty programme marketing and digital campaigns.
• Experience managing a multidisciplinary marketing team.
• Strong project and team management skills; Agile experience preferred.
• Financial services experience an advantage.

Responsibilities

• Develop and implement marketing strategies and campaigns focused on loyalty, financial wellness, and digital adoption.
• Drive commercially focused outcomes ensuring campaigns deliver measurable ROI.
• Manage marketing budgets effectively and report on financial performance.
• Lead creative development and oversee quality of marketing collateral across channels.
• Utilise data-driven insights for personalised messaging and campaign optimisation.

Skills

Adaptive Thinking

Brand Development

Campaign Management

Commercial Acumen

Cultural Awareness

Data Compilation

Evaluating Information

Executing Plans

Managerial Accounting

Market Analysis

Marketing Strategies

Oral Communications

Professional Presentation

Servant Leadership

Target Market Segmentation

Education

NQF Level 9 – Masters

Job description

Join to apply for the Marketing Lead (Contract) role at Old Mutual South Africa.

Let's Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

The Marketing Lead will focus on marketing the loyalty programme (Old Mutual Rewards), promoting financial wellness tools, and driving digital adoption across the Goals, Rewards, and Digital Channels portfolios.

This role requires a commercially minded individual who can shift the business and marketing function towards outcomes and value delivery, ensuring campaigns demonstrate appropriate Return on Investment (ROI).

The individual will manage a team comprising 2 Marketing SMEs, a Graphic Designer, a Content Writer, and a Campaign Specialist and will report to the Executive: CX, Marketing and Operations.

Collaboration with Group Marketing and external agencies is critical to ensure integrated and high-quality delivery.

The individual will also coordinate efforts between the Life & Savings business and OM Bank for shared campaigns, while managing budgets and applying best practice in customer engagement.

Key Responsibilities

• Develop and implement marketing strategies and campaigns focused on loyalty, financial wellness, and digital adoption.
• Drive commercially focused outcomes ensuring campaigns deliver measurable ROI.
• Manage and lead a team of 2 Marketing SMEs, Graphic Designer, Content Writer, and Campaign Specialist.
• Manage marketing budgets effectively and report on financial performance.
• Lead creative development and oversee quality of marketing collateral across channels.
• Apply best practice in customer engagement to enhance adviser and customer experience.
• Coordinate integrated campaigns across Life & Savings and OM Bank business units and stand‑alone campaigns where required.
• Collaborate extensively with Group Marketing and external agencies to ensure alignment and quality delivery.
• Utilise data‑driven insights for personalised messaging and campaign optimisation.
• Measure and report on campaign performance, ROI, and KPIs; adjust strategies as needed.

Required Skills & Experience

• Tertiary qualification in Marketing or related field.
• Minimum 8 years of relevant marketing experience, including loyalty programme marketing and digital campaigns.
• Proof ability to manage budgets and deliver commercially viable outcomes.
• Experience managing a multidisciplinary marketing team.
• Experience with loyalty programmes and digital adoption strategies.
• Strong project and team management skills; Agile experience preferred.
• Excellent stakeholder management and ability to integrate across business units and agencies.
• Creative thinker with ability to deliver impactful campaigns under tight timelines.
• Financial services experience an advantage.

Success Measures / KPIs

• On‑time delivery of marketing campaigns and collateral.
• Achievement of engagement, loyalty adoption, and acquisition targets.
• Demonstrated ROI and value delivery for all campaigns.
• Successful integration of marketing efforts across Life & Savings and OM Bank.
• Positive stakeholder feedback and collaboration effectiveness, including Group Marketing and agencies.

Skills

• Adaptive Thinking, Brand Development, Campaign Management, Commercial Acumen, Cultural Awareness, Data Compilation, Evaluating Information, Executing Plans, Managerial Accounting, Market Analysis, Marketing Strategies, Oral Communications, Professional Presentation, Servant Leadership, Target Market Segmentation

Competencies

• Action Oriented
• Builds Effective Teams
• Business Insight
• Communicates Effectively
• Cultivates Innovation
• Drives Vision and Purpose
• Ensures Accountability
• Manages Complexity

Education

NQF Level 9 – Masters

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Closing Date

22 December ****, 23:59

EEO Statement

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

The Old Mutual Story!

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