Marketing Intelligence Specialist

Emedia Investments; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading media research firm in Gauteng is offering a role focused on conducting in-depth market research and providing sales support. The ideal candidate will analyze viewer behaviour and audience demographics to deliver actionable insights for the sales team. Strong data analysis and research skills are essential, alongside the ability to maintain client relationships. You will be responsible for preparing reports and internal presentations on media performance while collaborating with stakeholders to achieve business objectives. This position offers a dynamic environment within a well-established company.

Qualifications

• Experience with industry tools like Telmar, Nielsen, BRC.
• Strong analytical skills to interpret data and market trends.
• Ability to build and maintain client relationships.

Responsibilities

• Conduct in-depth media research and analysis.
• Provide insights to support sales strategies.
• Prepare trend and insight reports for management.
• Attend client meetings and provide data-driven support.
• Collaborate with team to align research with objectives.

Skills

Market research

Data analysis

Sales support

Client liaison

Presentation skills

Job description

Key Deliverables

Market and Media Research

Conducting in-depth research using industry tools (e.g. Telmar, Nielsen, BRC) to understand media consumption patterns.

Analysing data on viewer behaviour, content performance, and audience demographics.

Identifying target audiences and assess their characteristics, preferences, and media habits.

Monitoring and evaluating competitor activity and advertising performance across media platforms.

Sales Support and Intelligence

Providing the sales team with compelling insights and sales narratives through regular go-to-market presentations.

Submitting weekly media industry reports on audience trends and content consumption.

Tracking and communicating all CPP (cost per point) deals and market fluctuations.

Analysing post-campaign performance to evaluate effectiveness and improve future sales strategies.

Reporting and Presentations

Compiling and submitting trend and insight reports to the Group Executive Advertising Sales and Group Head of Sales.

Preparing and delivering monthly internal presentations on eMedia channel and competitor channel performance.

Producing ad hoc reports as required by management or stakeholders.

Client Liaison

Attending client and agency meetings alongside Account Executives to provide research-based support.

Helping maintain strong relationships by offering insightful and data-driven consultation to clients.

Assisting in managing client and agency expectations with credible media intelligence.

Stakeholder Relationships

Collaborating with Account Executives and Sales Management to align research with business objectives.

Assisting in training and upskilling sales teams on media consumption trends, tools, and competitor strategies.

Attending and representing the company at relevant industry forums (e.g. BRC, Telmar, Nielsen briefings).

Building, supporting, and maintaining interpersonal and team relationships to ensure stable working environment and achievement of team objectives.