Marketing Business Anaylst

Algomarketing Ltd.; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A global marketing firm is seeking a Marketing Business Analyst to support a leading digital banking client. The role focuses on building funnel views, analyzing marketing performance, and adopting AI solutions. Candidates should have over 6 years in marketing analytics with proficiency in AI tools and a strong grasp of marketing strategies. This full-time position offers an opportunity to work in a dynamic environment that enhances data-driven marketing. Location: South Africa, focusing on B2B Financial Services.

Qualifications

• 6+ years in Marketing Analytics, Business Analysis, or Marketing Operations.
• Proven AI proficiency with generative AI tools.
• Strong data storytelling skills to translate analytics into business recommendations.

Responsibilities

• Build and maintain a unified end-to-end funnel view.
• Analyze campaign performance and identify optimization opportunities.
• Champion AI adoption across the marketing organization.

Skills

Marketing Analytics

Business Analysis

Hands-on AI proficiency

Data storytelling

Stakeholder management

Tools

Salesforce

Salesforce Marketing Cloud

Looker Studio

Marketing Cloud Intelligence

Job description

Marketing Business Analyst

Department : Marketing & Sales

Employment Type : Contract

Location : South Africa

Reporting To : Yomi Tejumola

Overview

Sector: B2B Financial Services (Digital Bank)

Contract Type: 12-month full-time contract

AlgoMarketing is a global collective of marketing specialists delivering strategic programs and resourcing solutions for enterprise-level teams. We operate across 30+ countries spanning Asia Pacific, the Americas, Africa, and Europe. We bring deep expertise in B2B marketing, with a focus on technology and SaaS, and work collaboratively across industries to help brands achieve scalable marketing excellence. Our teams combine experience from some of the world's most innovative organizations and apply Algorithmic Marketing— a data-driven, AI-enabled approach that delivers faster insights, smarter execution, and operational efficiency. AlgoMarketing is seeking a Marketing Business Analyst (AI) to support a leading digital banking client.

Responsibilities

• Build and maintain a unified end-to-end funnel view—from lead generation to funding application to disbursement (Lead ? Application ? Disbursement).
• Analyze campaign performance and customer journey drop-offs to identify optimization opportunities.
• Translate data findings into clear, actionable business insights and collaborate with marketing, sales, and agency partners for implementation.
• Design, maintain, and evolve real‑time dashboards (e.g., Looker Studio, Marketing Cloud Intelligence) for performance tracking and self‑service access.
• Ensure data quality, consistency, and reporting alignment across systems (Salesforce, Marketing Cloud, paid media).
• Lead the creation of a structured reporting cadence, including weekly insight forums and always‑on dashboards.
• Champion AI adoption across the marketing organization—providing training, workflows, and use‑case enablement for analytics, content, and reporting.
• Partner with AlgoMarketing's innovation and AI specialists to design and pilot AI‑powered solutions that enhance marketing efficiency.
• Act as the innovation bridge between the client and AlgoMarketing—identifying, evaluating, and recommending new tools, automation, and analytical approaches.
• Develop and maintain an experimentation and testing framework to measure marketing impact and continuous improvement.
• Deliver weekly insight reports and integration audits covering data quality and alignment across platforms.
• Contribute to scalable frameworks that enhance data‑driven marketing maturity.
• Experience with Databricks or other data lake environments.
• Proven record of AI or automation implementations within marketing operations.
• Exposure to rebrand or marketing transformation programs.

Qualifications

• 6+ years in Marketing Analytics, Business Analysis, or Marketing Operations, ideally within B2B Financial Services or SaaS.
• Proven AI proficiency, with hands‑on experience using and teaching generative AI tools (e.g., ChatGPT, Jasper, Manus, or similar).
• Strong data storytelling skills—capable of translating analytics into business recommendations.
• Experience with Salesforce, Salesforce Marketing Cloud (SFMC), Looker Studio, and Marketing Cloud Intelligence (MCI).
• Deep understanding of marketing funnel metrics, attribution, and conversion optimization.
• Excellent stakeholder management and communication skills, with the ability to influence cross‑functional teams.

Technical Tools

• Salesforce & Salesforce Marketing Cloud (SFMC)
• Marketing Cloud Intelligence (MCI)
• Looker Studio