Market Development Representatives

BevCo; Brakpan; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading beverage company is seeking a Market Development Representative for the informal trade sector in Gauteng. This role focuses on developing relationships with informal retailers such as spaza shops and mini-supermarkets, requiring a strong understanding of local markets. Applicants should have a Grade 12 qualification and up to 2 years of FMCG or sales experience. Key responsibilities include maintaining client relationships, supporting sales targets, and ensuring compliance with company standards.

Qualifications

• Up to 2 years’ experience in FMCG or sales is preferred.
• Ability to work effectively in a team and independent capacity.
• Proactive identification of problems and effective troubleshooting.

Responsibilities

• Develop and maintain relationships with informal retail clients.
• Support sales targets through local distributor networks.
• Ensure compliance with company merchandising and pricing standards.

Skills

Customer Perspective

Communication

Negotiation

Planning and Organising

Problem Solving

Education

Grade 12 / Matric / NQF level 4

Tools

Basic PC knowledge

Job description

Market Development Representative – Informal Trade

Commercial

Accountable for operation of own work area or as a member of a team, as well as for quality, standards and outputs within defined work routines and policies.

Job Purpose

Based in a defined geography the primary purpose is to directly develop spaza’s, mini-supermarkets and tuckshops on behalf of BevCo – must have intimate knowledge of the geography the informal retail dynamics and outlets matched to BevCo’s strategic growth objectives for the area.

Key Accountabilities and Outputs

Customer Management Objectives

• To be actively engage and open relationships with outlets on behalf of BevCo (against set call rate and conversion targets) = actively ‘seed’ BevCo’s portfolio into a defined area and large channel of informal retailers
• To build and retain an active base of informal retail clients and to constantly service that base weekly/monthly
• To facilitate informal retailers to direct BevCo purchases from the local wholesalers, bulk breakers, and/or distributor
• To ensure company assets (refrigeration; signage) are managed per BevCo governance requirements

Sales and Trade Marketing Objectives

• To actively support the sales and distribution targets into informal retail (pull) from local wholesalers, bulk breakers, distributors for the area
• To assist in execution of the marketing plan for the area as required (incl activations, promotions, fridges, POSM)
• To ensure BevCo merchandising and pricing compliance standards are sustained (in conjunction with GT rep as relevant)

Qualifications And Experience

• Grade 12 / Matric / NQF level 4
• Up to 2 years’ experience (Operational Execution) FMCG, experience in sales
• Basic knowledge of PC, or potential to acquire it

Job Area

Inland

Qualities

Critical Success Factors

• Customer Perspective
• Communication
• Routine communication with customers or clients Problem Solving
• Proactive identification of problems that are concrete and procedural, troubleshoot and apply solutions in line with guidelines provided or escalation to superiors, providing information required to solve problems.
• Relationships Maintained

Others outside of own work area but inside the organization

Behavioural Competencies

• Negotiation
  • Able to recognise a situation in which negations are required
  • Able to listen to the oppositions argument attentively with the aim of reaching an effective outcome
  • Able to tactfully present facts on a “need to know basis” so as to ensure a successful outcome.
  • Able to refer to facts presented by the opposition to strengthen argument
  • Possesses the interpersonal skills necessary to negotiate an effective outcome
• Customer Relations
  • Asks questions to identify customer needs or expectations
  • Follows through and meets personal commitments to others on time
  • Takes responsibilities seriously and consistently meets the clients’ expectations for quality, service, and professionalism.
  • Continuously monitors delivery to make sure the customer is receiving good service
  • Shows a strong commitment to exceeding customer expectations
  • Able to own responsibility for mistakes, apologise and make suitable changes to services
• Planning and Organising
  • Manages time effectively, ensuring effective completion of tasks under stressful deadlines.
  • Able to prioritise activities and resources, ensuring that results are achieved effectively.
  • Able to evaluate progress and make appropriate adjustments to initial plans, ensuring a successful outcome.
• Knowledge of Business
  • Follows systematic, multi-source learning regiment designed to educate oneself quickly: keeps oneself current
  • Describes the important impacts that one has on the success of one’s functional area and on company results; demonstrates a knowledge of the customers business
  • Uses business understanding to make sound decisions and influence the decisions of others
• Legal and Ethical Conduct
  • Keeps current with all the laws and company policies that govern one’s work activities, or seeks counsel before acting
  • Conforms with all laws and company policies that govern one’s work activities
  • Keeps abreast of changes in standards applicable to one’s profession
  • Acts in accordance with conventional ethical and professional standards
  • Takes action to enforce legal, policy, ethical and professional requirements; exposes violations