LMA Data Specialist

nedbank; Johannesburg; On-site; ZAR 450,000 - 600,000; Full time

Job summary

A leading South African financial institution is seeking an LMA Data Specialist to enhance data-driven marketing efforts. The role involves managing data processes, collaborating with stakeholders, and optimizing campaigns using SQL and Ab Initio. Ideal candidates should have at least 2 years of SQL experience, logical thinking skills, and a relevant degree. This position offers exposure to various business areas and growth in a dynamic environment.

Qualifications

• 2+ years experience in SQL required.
• Understanding of data-driven marketing is essential.
• Knowledge of SQL Development and Ab Initio is an advantage.

Responsibilities

• Manage data aspects of the Intelligent Driven Marketing process.
• Partner with business to understand campaign strategy.
• Ensure campaign data is on time and of high quality.

Skills

SQL

Data Analysis

Logical Thinking

Business Writing

Education

Advanced Diplomas/National 1st Degrees

Degree in Information Technology or Business Management

Tools

Ab Initio

Power BI

Job description

Nedbank Personal and Private Banking

It Application Development

Manage Self: Professional

Position

LMA Data Specialist

Why join our team!

As an LMA Data Specialist, you’ll play a pivotal role in shaping how Nedbank connects with clients through intelligent, data-driven marketing. This is more than just a technical role — it’s an opportunity to directly influence business strategy, collaborate across teams, and work with cutting-edge tools in a space where your contributions are measurable and impactful. Your campaigns will reach millions of clients, with measurable results that tie directly to business growth. You’ll use advanced tools like Ab Initio and SQL to automate and optimize marketing campaigns, working with rich datasets to shape smarter, more targeted client journeys. You’ll collaborate with stakeholders across portfolios, gaining exposure to various parts of the business and strategic initiatives. You’ll be part of a team that values continuous learning, with opportunities to expand your technical and analytical skills. Your logical thinking and creativity will help solve real business challenges in campaign design and execution. Most importantly, you’ll join a team that’s passionate about making a difference in clients’ lives through meaningful, data-led engagement.

Job Purpose

To work with the different PPB business areas to shape direct marketing campaigns and select the appropriate target populations and data for campaigning. The incumbent needs to have a good understanding of data-driven direct marketing; good communication skills; good understanding of Microsoft SQL and a good grasp of how-to setup logical decision trees to configure communication across a client journey.

Job Responsibilities

Manage all data aspects related to the end to end Intelligent Driven Marketing process.
Partner with business to understand their campaign strategy
Data extraction and automation of campaign execution end to end
Ensure that campaign data is on time and of a high quality
campaign and Power BI dashboard monitoring
Campaign optimisation and guide campaign strategies
Stakeholder and Relationship Management across portfolios
Project support
Application and upholding of data, campaign process and communication governance for campaigning

Minimum Experience Level

• 2 years’ + experience in SQL
• Logical thinker
• SQL Development and AbInitio is an advantage

Essential Qualifications - NQF Level

• Advanced Diplomas/National 1st Degrees
• Diploma

Preferred Qualification

• Degree in Information Technology or Business Management, Marketing, Statistics, Finance or similar

Type of Exposure

• Managed Relationships
• Managed Self

Technical / Professional Knowledge

• Design Thinking advanced
• Business writing skills (intermediate)
• Data Ethics basic
• Business analysis methodology intermediate
• Database Query intermediate
• Data analysis

Disclaimer

Preference will be given to candidates from the underrepresented groups

Please contact the Nedbank Recruiting Team at [phone]

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Please contact the Nedbank Recruiting Team at [phone]

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Nedbank Ltd Reg No 1951/000009/06.
Authorised financial services and registered credit provider (NCRCP16).

For assistance please contact the Nedbank Recruiting Team at [phone]