Lifecycle Martech Specialist: Segment & Braze (Remote)

Lumenalta; Remote; ZAR 1 159 000 - 1 491 000; Full time

Job summary

A leading digital innovation firm is seeking a Martech Specialist specializing in Segment and Braze. This role involves optimizing customer journeys, developing multi-channel campaigns, and acting as a martech expert within client teams. Candidates must have strong experience with Segment and Braze, as well as a background in lifecycle marketing. The position is fully remote, with a target start date as soon as possible. Candidates should maintain a 6-hour overlap with Eastern U.S. business hours.

Qualifications

• Strong hands-on experience with Segment including audience creation and event configuration.
• Expertise in Braze for journeys, canvases, and personalization logic.
• Ability to translate technical concepts to marketing objectives.
• Experience in lifecycle marketing and marketing automation.

Responsibilities

• Own day-to-day work inside Segment and Braze for campaign orchestration.
• Develop personalized multi-channel lifecycle campaigns.
• Act as the martech subject-matter expert for best practices.
• Support campaign launches across various platforms like Google Ads.

Skills

Strong hands-on experience with Segment

Strong working experience in Braze

Understanding of data events and event mapping

Background in lifecycle marketing and CRM

Experience executing multi-channel campaigns

Familiarity with Google Ads and Meta Ads

Strong communication skills

Proactive and strategic thinker

Job description

A leading digital innovation firm is seeking a Martech Specialist specializing in Segment and Braze. This role involves optimizing customer journeys, developing multi-channel campaigns, and acting as a martech expert within client teams. Candidates must have strong experience with Segment and Braze, as well as a background in lifecycle marketing. The position is fully remote, with a target start date as soon as possible. Candidates should maintain a 6-hour overlap with Eastern U.S. business hours.