Lead Generation Specialist

Dixie Recruitment; KwaZulu-Natal; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A recruitment firm in South Africa seeks a proactive Lead Generation Specialist. This role emphasizes quality client engagement, requiring strong business acumen, communication skills, and a passion for technology. Responsibilities include researching high-value clients, initiating strategic outreach, and collaborating with sales teams. The position offers a market-related salary, a KPI-based bonus structure, and opportunities for career growth towards an Account Manager role. Ideal candidates will have 1-3 years of experience in lead generation or business development.

Benefits

Performance-driven compensation package

KPI-based bonus structure

Career growth opportunities

Qualifications

• 1-3 years in lead generation, business development, or inside sales.
• Strong understanding of business operations and industry challenges.
• Excellent verbal and written communication skills.

Responsibilities

• Identify and research high-value potential clients across industries.
• Develop insight into industry verticals and key processes.
• Initiate contact with decision-makers using a consultative approach.
• Assess business needs before passing leads to consultants.
• Secure meetings for consultants to explore opportunities further.
• Maintain accurate records of interactions and track progress.
• Collaborate with sales and marketing teams to refine messaging.

Skills

Business acumen

Communication skills

Strategic thinking

Tech-savvy

Resilience

Job description

About the Role

Our client is looking for a proactive and strategic Lead Generation Specialist to join our team. This role focuses on identifying and engaging potential clients who align with our business solutions. Unlike traditional high-volume cold-calling positions, this role emphasizes quality over quantity—uncovering the right types of clients by understanding various industry verticals, recognizing potential challenges, and aligning our solutions to generate meaningful interest.

The ideal candidate will possess strong business acumen, the ability to research and engage with decision-makers, and a passion for technology and business process automation.

Key Responsibilities

• Targeted Prospecting: Identify and research high-value potential clients across different industries, focusing on those who would benefit most from our solutions.?
• Industry & Business Insight: Develop an understanding of various industry verticals, key business processes, and potential challenges to position our solutions effectively.?
• Strategic Outreach: Initiate contact with decision-makers via phone, email, and LinkedIn, using a consultative approach to generate interest.?
• Lead Qualification & Vetting: Assess business needs and ensure alignment with our services before passing leads to a consultant.?
• Appointment Setting: Secure high-quality meetings for our consultants to explore business opportunities further.?
• CRM & Reporting: Maintain accurate records of interactions and track engagement progress.?
• Collaboration: Work closely with the sales and marketing teams to refine messaging and improve conversion rates.?

What We’re Looking For

• Experience: 1-3 years in lead generation, business development, or inside sales.?
• Business Acumen: Strong understanding of business operations, industry challenges, and the ability to align solutions with client needs.?
• Communication: Excellent verbal and written skills, with the ability to engage and build rapport with decision-makers.?
• Strategic Thinking: Ability to identify and qualify high-value opportunities rather than focus on call volume.?
• Tech-Savvy: Passion for technology, business process automation, and Microsoft 365 solutions.?
• Resilience & Drive: A motivated self-starter who thrives on uncovering opportunities and driving meaningful conversations.?

Compensation

We offer a market-related salary complemented by a performance-driven compensation package. This includes a KPI-based bonus structure and commission opportunities, providing substantial earning potential for individuals with the right mindset and a passion for achieving results.

Career Growth

This role is designed as a stepping stone toward an Account Manager position, achievable based on performance and demonstrated ability to nurture long-term client relationships.

Why Join Us?

• Impactful Work: Play a key role in driving business growth by connecting clients with solutions that address their unique challenges.?
• Professional Development: Opportunities for continuous learning and advancement within the company.?
• Collaborative Environment: Work alongside a team of dedicated professionals passionate about technology and business process improvement.?

If you're passionate about technology, business process optimization, and strategic lead generation, we’d love to hear from you!