Advocacy & Content Manager (CPD)

L'Oréal; Johannesburg; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading global beauty company is seeking an Advocacy and Content Manager in Johannesburg to oversee influencer strategies and content marketing. The ideal candidate will have a Bachelor's Degree and 2+ years of experience in advocacy and social strategies. Responsibilities include building relationships with creators and managing performance insights to align with brand storytelling. This role offers growth opportunities in a dynamic marketing environment focused on community engagement and innovative content execution.

Qualifications

• 2+ years proven advocacy and social expertise.
• Excellent communication skills across all organization levels.
• PowerPoint mastery and analytical skills for data interpretation.

Responsibilities

• Lead brand influencer ecosystem while enhancing brand equity.
• Drive UGC and earned media strategies for brand engagement.
• Consolidate influencer and UGC performance for insights.

Skills

Brand equity communication

Budget management

Campaign activation tools management

Community management

Content creation

Creative thinking

Crisis management

Influencer management

Owned social strategy design

Social media trends activation

Data-driven decision making

Briefing

Content management

Storytelling

Education

Bachelor’s Degree in a related field

Job description

Title: Advocacy and Content Manager

Division: Consumer Products Division (CPD)

Department: Marketing

Line Manager: Brand Business Lead (N+1)

Matrix Lead: Digital Transformation Lead CPD

Job Profile

The Advocacy & Content Manager leads CPD’s influencer, creator, and UGC strategy, ensuring all advocacy content supports brand storytelling, drives engagement, and remains compliant with global and local standards. This role connects creator marketing with media, content, and brand strategy—shaping authentic storytelling that amplifies campaigns across paid, owned, and earned channels.

Primary Accountabilities

Advocacy Strategy & Creator Management

• Own the brand influencer ecosystem and ensure creator work strengthens brand equity.
• Lead the brand’s end‑to‑end influencer strategy, defining creator mix, platform selection, content angles, and campaign goals.
• Align closely with Product Managers and Onefluence to ensure creator choices, narratives, and activations match brand strategy and business objectives.
• Own creator vetting, screening, and approval, ensuring brand fit, Values Match compliance, and IP rights adherence.
• Build and maintain strong relationships with creators, talent managers, influencer partners, and UGC communities.
• Ensure all creator and advocacy content aligns with campaign storytelling, platform trends, and L’Oréal’s Golden Rules.
• Lead creator briefing in alignment with the Media Content Manager’s storyline strategy so advocacy and media content form one cohesive narrative.
• Provide advocacy codes and boosting tags to the Media Content Manager to integrate into the full content plan.

Content & Activation Execution

• Drive UGC, earned media, and social review strategies to increase brand engagement and visibility.
• Manage product drops, creative mailers, PR kits, and community‑driven unboxings for hero launches and seasonal activations.
• Support the execution of influencer activations, live moments, community engagements, and real‑life brand events.
• Collaborate with the Content Success Manager to ensure creator content aligns with platform‑fit storytelling, DMI creative direction, and full‑funnel content strategy.
• Align creator outputs with retailer needs for e‑commerce amplification (wishlist content, SPA content, retail reviews).
• Maintain the advocacy calendar and provide inputs to brand content calendars.
• Work with the Care Team to identify emerging trends, community needs, and moments where brand participation is relevant.

Performance & Optimization

• Consolidate influencer and UGC performance, providing campaign‑level and monthly insights.
• Track creator content performance across Paid, Owned, Earned, and Advocacy channels.
• Identify top‑performing creators, high‑impact content formats, and strategic opportunities for amplification.
• Ensure all advocacy activities adhere to Values Match, IP rights, GR, ROE, usage rules, and platform compliance.
• Contribute to division‑wide best practices, frameworks, and learnings for scaling advocacy successes.

Cross‑Functional Collaboration & Alignment

• Collaborate with the Content Success Manager during content planning, ensuring advocacy insights and creator formats shape the content strategy.
• Provide advocacy codes, boosting tags, and creator requirements for inclusion in campaign documentation and Social Committee review.
• Work with Product Managers on creator angles for key launches and seasonal campaigns.
• Partner with the Digital Media Manager to ensure creator content is incorporated into media amplification when needed.
• Align with retail teams on content for e‑commerce activations (reviews, unboxings, testimonials).
• Coordinate with the Social Committee to ensure advocacy content meets safety, legal, IP, and compliance standards.

Community Building & Long‑Term Advocacy

• Support and grow the L’Orealistar program, developing long‑term advocacy pipelines and reward structures.
• Identify opportunities to nurture an engaged, authentic creator community around each brand.
• Encourage ongoing earned content through consistent communication, trend spotting, and storytelling support. Build strong partnerships with media agencies, designers, creative vendors, and AI content creators to elevate the division’s production quality.

Skills

• Brand equity communication – understanding, describing, and explaining the DNA and uniqueness of each brand in the portfolio.
• Budget management – creating and managing a budget to control the costs and profitability of a department or project.
• Campaign activation tools management – managing and using activation tools to launch and execute marketing campaigns across various channels.
• Community management – defining, federating, and engaging communities to foster exchanges around values, commitments, insights, and common interests.
• Content creation – creating impactful, culturally relevant, and engaging communication assets that are adapted to audiences and touchpoints, and comply with internal and external standards.
• Creative thinking – generating new ideas, untried approaches, methods or opportunities to create high added‑value.
• Crisis management – managing any pre‑identified or unexpected event that affects a company's interests and/or reputation by establishing coordinated strategies and action plans.
• Influencer management – identifying, recruiting and maintaining relationships with third‑party advocates to enhance the visibility and reputation of an organization/brand.
• Owned social strategy design – defining the right social media strategy to promote a brand through its own accounts or channels.
• Social media trends activation – identifying and leveraging consumer and beauty trends on social media to engage and grow an audience, increase brand awareness, and drive sales conversion.
• Data‑driven decision making – using data insights, metrics, and analytical tools effectively to make more informed business decisions.
• Briefing – providing concise and relevant information to prepare a group or individual for a task or situation and obtaining the desired outcome.
• Content management – overseeing the entire content production process, establishing efficient workflows, managing distribution, auditing and measuring performance.
• Storytelling – mastering narrative techniques to convey information, foster connections and drive engagement with stakeholders.

Education & Experience Required

• Bachelor’s Degree in a related field.
• 2+ years proven advocacy and social expertise (traditional brand management experience would be a plus).
• Advocacy & Social listening tools knowledge.
• Excellent communication skills – able to communicate at any level in the organisation.
• Presentation skills – PowerPoint expert or master user.
• Analytical skills – able to generate and interpret data and insights and transform them into actionable plans.
• Problem solving and critical thinking skills.
• Persuasive and negotiation skills.
• Proactive, solution‑seeker.
• Excellent digital / social media skills.

L’Oréal Competencies

• Innovator
• Strategist
• People Developer
• Integrator
• Entrepreneur

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation.

Closing Date: 16 January 2026